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Jay Thatcher

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Chief Magnetic Officer, MagneticVerb

50 points

Art Director @ Ad Agency > Design Firm > Corporate Retail > Corporate Healthcare > Chief Magnetic Officer @ MagneticVerb

MagneticVerb is a marketing + design consultancy working with Christian Publishing, Entertainment and Non-Profit Organizations.

April 29, 2012

Jay Thatcher and 9 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

If your CEO asks why it's important to blog, how do you answer?

Blogging is part of a pull strategy, where you pull people to your website through people searching for answers and topics you address in the blog. Blogging is about being helpful to prospects and customers, becoming a thought leader in your industry, and getting search ... more

Content Marketing

March 30, 2012

Jay Thatcher recommends this answer by Jay Gaitonde

What type of things do you do to engage and keep employees motivated?

Alex,
I work with several small businesses in the Long Island, NY area.
One thing I can say for certain is that in the past 20 years, the concept and method of keeping an employee engaged has changed quite a bit. The employees and staff ... more

Human Resources

Corporate Culture

Employee Motivation

March 15, 2012

Jay Thatcher recommends this answer by Brian Vellmure (@BrianVellmure)

What is the best CRM solution available on the web?

Eddie,
While you may get some helpful clues from sharing the information you've shared above, it's a small sliver of information needed to determine the best solution for your organization.
Going through the exercise to define your current requirements will undoubtedly uncover things about your ... more

Customer Service

Information Technology

Jan. 31, 2012

Jay Thatcher is now following Maria Pergolino and 2 other people

Nov. 30, 2011

Jay Thatcher and 13 other people answered this question

How necessary is it to have a video about you or your product or service on your website?

Product Marketing

Nov. 30, 2011

Jay Thatcher and 5 other people answered this question

Why is it acceptable for companies to embellish their "employment value proposition"?

Once our economy/workforce moves out of the "I just need a job" scenario we're in, companies that deceive will pay a higher price than perhaps they are now, in both retention and quality of prospects. Whether in the job market or even in marketing, people ... more

Human Resources

Employment Brand

Nov. 29, 2011

Jay Thatcher and 5 other people answered this question

What is the one thing you wish someone had told you about email marketing?

Fortunately, I called several recipients of my first email to ask what they thought about it. Feedback was that my content included things they already knew (i.e. Don't email marketers and tell them about branding.) Tell them something helpful that they don't already know. So, ... more

Email Marketing

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