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Jayanthi Badrinath

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Senior Principal, Prayag Consulting

10 points

16+ years of experience in the technology field. Started on the programming side and moved to marketing. Working with Prayag Consulting, a Bangalore, India based technology marketing services firm.

WEB: www.prayag.com

Jayanthi Badrinath answered this question

Sept. 23, 2010

What are some risks of not having a defined social media strategy?

That is good advice Ted. During the exercise of mapping out, you will get to know where your target audience can be found, how they behave and what excites them. Similarly, you can glean best practices from what their peers/competition are doing. With a clearer ... more

Return on Investment of Social Media Strategy

Social Media Campaign

Jayanthi Badrinath and 15 other people answered this question

Sept. 13, 2010

What software do you recommend for managing a blog?

Try using wordpress - it is simple to use and can be customized quite a bit. Our blog (blogs.prayag.com) is on it for the last few years and we have had a very good experience with it. more

Jayanthi Badrinath and 4 other people answered this question

Aug. 31, 2010

What online survey tools do you use to collect data?

My company has also used SurveyMonkey extensively and found it to be good and easy to use. If you are looking at getting responses from a targeted audience, you could also explore the poll option on Linked In. It gives you the option to set ... more

Market Research

Jayanthi Badrinath and 3 other people answered this question

Aug. 10, 2010

How can we ensure that our message reaches the right audience and creates the right connect?

Thanks everyone for your answers - goes back to communicating genuinely about what you have. Jennifer - thanks for sharing your approach - it sounds interesting and I will take a look at your site. We do something similar albeit on a smaller scale for ... more

Business Communications

Content Creation

Marketing Collateral

Jayanthi Badrinath asked a question

July 8, 2010

Not everything that can be counted counts, and not everything that counts can be counted

Marketing Metrics

Jayanthi Badrinath and 5 other people answered this question

May 3, 2010

Social media for B2B marketers: why or why not?

We have experience working with clients in the B2B space and have found that most are hesitant to take the first few steps. The whole social media initiative has assumed gigantic proportions in their minds and hence people assume that bandwidth will be a constraint. ... more

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