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J.D. Falk

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Internet Standards & Governance, Return Path Inc.

47 points

J.D. Falk has worked on email and anti-spam systems and policies for more than fifteen years, including such influential companies as the original Mail Abuse Prevention System, Microsoft, and Yahoo!.

J.D. has also been active in policy matters ...

J.D. Falk has worked on email and anti-spam systems and policies for more than fifteen years, including such influential companies as the original Mail Abuse Prevention System, Microsoft, and Yahoo!.

J.D. has also been active in policy matters as a long-time board member of the Coalition Against Unsolicited Commercial Email (CAUCE) , and has been very active in the Messaging Anti-Abuse Working Group (MAAWG) since 2005.

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WEB: MAAWG

April 22, 2011

Dr. Rick Kirschner selected a best answer for

What experiences have you had with bullies?

I am interested in any and all experiences you have had in dealing with bullies. These could be personal or professional experiences, or experiences involving family members, including children. I'd like to know what worked, what didn't work, how you felt, what they did, and ... more

April 14, 2011

J.D. Falk asked a question

When (and why) did "social" become a noun?

English Speaking

April 14, 2011

J.D. Falk and 6 other people answered this question

Epsilon Hack Demands New Best Practices

Certificate authorities aren't as safe as we'd all hoped: http://www.infoworld.com/t/authentication/weaknesses-in-ssl-certification-exp...

Information Technology

Demand Generation

April 14, 2011

J.D. Falk and 7 other people answered this question

What do you think of emails that are triggered as a result of your browse behavior?

Totally creepy -- and likely illegal under CAN-SPAM, the new Canadian law, and others.

Email Marketing

Re-marketing Emails

April 14, 2011

J.D. Falk recommends this answer by Candyce Edelen

Epsilon and other ESP's being hacked

This needs to change the way email marketers think about transactional emails as well as marketing emails. We will have to help recipients differentiate legitimate transactional email from phishing fraud.
Do we need to change the way we provide links in emails? Do we need ... more

Information Technology

Email Marketing

April 14, 2011

J.D. Falk and 6 other people answered this question

Email Expert Advice: How important is it?

Seems like there are tons of self-proclaimed "email experts" who only know email marketing, and only from the marketer's side. That creates an unhealthy bubble effect. Instead, try looking for people with a wider range of experience -- they're more likely to understand what's really ... more

Email Marketing

April 14, 2011

J.D. Falk and 11 other people answered this question

Email Marketing: What is the worst thing you have ever done in email marketing?

Oh, this is about email marketing only? Never mind.

Email Best Practices

Email Marketing

Jan. 7, 2011

J.D. Falk recommends this answer by Igor Papirov

How do you mitigate the risks of URL shortening?

Are you looking for a corporate solution or a personal way to do this?
For corporate solution I suggest developing a plugin for the corporate browser of choice that will expand the URL's before they are opened. If you want to personally be more secure, you ... more

Information Technology

Jan. 7, 2011

J.D. Falk and 1 other person answered this question

What anti-virus and anti-malware products to small businesses REALLY need?

The most important thing is that it can detect and prevent the latest attacks. I haven't looked at Avast in a few years, but here's what I've currently got on the only Windows machine in my network:
Microsoft Security Essentials
Immunet Protect
Secunia PSI
All of those are free. ... more

Information Technology

Data Protection

Jan. 7, 2011

J.D. Falk and 3 other people answered this question

What is the best tool for validating bulk email addresses?

Before you start using some 3rd party service or software, make sure you understand what technology they'll be using to perform the validation. Often, they're making connections to ISP mail servers that the ISPs will view as abusive -- so you'll find your mail blocked ... more

Information Technology

Email Marketing

Jan. 7, 2011

J.D. Falk recommends this answer by Jim Rudnick

How do you generate Twitter followers?

"add" followers?
any attempts to do same, IMHO, are not worth the effort or time due to the simple fact that such followers haven't "bought in" to you and your POV....
let them find you & then let them sign up on their own -- ... more

Twitter Followers

Twitter Marketing

Jan. 7, 2011

J.D. Falk recommends this answer by Mickey Chandler

Top Email Marketing Thought Leaders and Influencers to Track in 2011?

I'd certainly suggest people watch Al Iverson and Laura Atkins.

Email Marketing

Email Marketing Campaigns

Jan. 7, 2011

J.D. Falk recommends this answer by George Adamidis

What are reactivation campaigns in terms of email marketing?

"Reactivation Campaigns" are used to try to re-engage subscribers that have not responded in some time. The amount of time between today and the subscribers last response will vary depending on the frequency and target of the email marketing.
As an example, if you signed up ... more

Email Marketing

Email Marketing Campaign

Email Marketing Tactics

Jan. 7, 2011

J.D. Falk recommends this answer by Andrew Kordek

What else can I do after I've optimized my email?

Donna,
When you say you have optimized your email, what do you mean by that? There are literally hundreds of ways to optimize an email and it never ends.
Andrew more

Email Marketing

Email Marketing Strategies

Email Optimization

Jan. 7, 2011

J.D. Falk and 5 other people answered this question

What tips do you give on following up with leads you get from trade shows?

There's some great conversation about emailing trade show contacts at:
http://www.spamresource.com/2010/01/how-tradeshow-email-lists-can-get-you.html
and:
http://blog.exacttarget.com/blog/al-iverson/0/0/on-business-cards-and-trade-s...

Events and Trade Shows

Jan. 7, 2011

J.D. Falk and 1 other person answered this question

Will ISPs ever build a system where recipients can vote for the email they want?

Most of the big webmail providers already have that, in the form of the "spam" button in the inbox and the "not spam" button in the spam folder.
http://www.returnpath.net/blog/intheknow/2009/09/the-spam-folder-is-your-chan...
But when approximately 95% of all email is spam, most users would find it off-putting to be asked ... more

Email Marketing

Email Marketing Campaigns

Jan. 7, 2011

J.D. Falk and 1 other person answered this question

Time and cost aside, what fears are preventing you from moving to cloud based services?

There are a lot of things that I think people overlook when considering cloud services -- not least of which is legal jurisdiction. I wrote about these a few months ago:
http://www.circleid.com/posts/20100727_clouded_by_a_convenient_illusion/ more

Information Technology

Jan. 3, 2011

J.D. Falk is now following

Jan. 3, 2011

J.D. Falk is now following

Jan. 3, 2011

J.D. Falk is now following

Following 11 Topics

Abuse Complaints

Customer Service

Email Marketing

General Management

Information Technology

...

Following 0 People

Followed by 11 People

Knowledgeable in 14 Topics

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