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Jeff Chamberlain
VP B2B Solutions Marketing,
Aprimo, a Teradata company
0 points
30 years of experience in marketing and sales for high tech products and services. Spent 15 years at HP and then several start-ups prior to joining Aprimo in 2005. Experience with Product Marketing, Channel Marketing, Marketing Operations, Demand Generation and Marketing Communications.
Aug. 3, 2011
Jeff Chamberlain
and
8 other people
answered this question at this roundtable
The Future of Demand Generation
[7/27 @ 1 pm]
Why can't we talk about b2b demand generation without talking about marketing automation?
Excellent point Carlos. Marketing Automation does not fix bad marketing processes. If you don't know your buyer (personas, buying cycle, etc.), you can't build an effective lead scoring and nurturing program with automation. These processes are not easy but are necessary to do good marketing...with ... more
Aug. 3, 2011
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