Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
JEFF CURLEY
Sales/Marketing,
INSEAD
18 points
Strategic B2B marketing leader with skills in marketing operations, customer data management, analytics and insights, process improvement and governance, and operations management.
2) Effectiveness (win or conversion rate), and
3) Retention (repeat customers/total customers).
Each would be measured ideally by source and market segment.
The last is important because we all know that acquiring new customer is 8-10 times more expensive than ... more