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Jeff Garon

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Director of Marketing, OPSWAT

56 points

Director of Marketing for OPSWAT, the industry leader in software manageability SDKs, interoperability certification, and multi-engine scanning solutions.

Dec. 21, 2010

Jeff Garon published a brief

OPSWAT Releases Q4 Antivirus, Backup Client and Windows OS Market Share and Usage Reports.

Information Technology

Dec. 20, 2010

Jeff Garon is now following

Dec. 20, 2010

Jeff Garon is now following

Dec. 20, 2010

Jeff Garon is now following

Nov. 17, 2010

Jeff Garon and 1 other person answered this question

Do you recommend going after long tail search terms in your SEO strategy?

You should definitely focus on long tail, which should almost surely convert at a much higher percent as the traffic coming in through those terms will be much better targeted. I'd suggest picking some terms and doing research to see which have the most opportunity ... more

Long Tail Keywords

Search Engine Optimization

Search Marketing

Nov. 13, 2010

Jeff Garon and 6 other people answered this question

Should I get sales to help with creating content?

You should definitely involve your sales team in copy / content generation. Their insight can give you information on the issues of importance conveyed by your customers. I would also sync with product management as often as possible to ensure the points you focus on ... more

Content Generation

Marketing Automation

Marketing Automation Campaign

Nov. 11, 2010

Jeff Garon and 2 other people answered this question

What are your biggest pet-peeves when visiting a website, and conversely, what do you really like?

A few of my top "peeves" are things such as fully flash based websites as the are slow to load and glitchy, and sites that don't optimize for usability. When multi-tasking while browsing and researching, I like to get to the information I'm looking for ... more

Information Technology

User Experience

Nov. 11, 2010

Jeff Garon and 6 other people answered this question

Should companies eliminate PTO "Paid Time Off"?

I think PTO is the ideal way for managing vacation and sick days. It's clear what you have available as an employee and removes the questionable situations that can arise with a situation like Netflix. I've spoken with Netflix employees about this actually, and although ... more

Human Resources

Employee Benefits

Employee Retention

Nov. 10, 2010

Jeff Garon and 12 other people answered this question

Is SEO lost if I redesign my site or content?

From what I had heard and read a while back is that search engines (Google specifically), had added support for scanning flash based content. This would include non-graphic based text in the flash files (those made using the text tool or in the code as ... more

Information Technology

Search Engine Marketing

Search Engine Optimization

Nov. 10, 2010

Jeff Garon and 3 other people answered this question

How do you get a job in SEO?

Without significant experience, your best shot is to fully immerse yourself in the various industry publications, blogs and forums. There is an overwhelming amount of information out there regarding SEO, so look to those which are the most reputable first (start with the core details ... more

Human Resources

Search Engine Optimization

Nov. 9, 2010

Jeff Garon and 2 other people answered this question

What capabilities are lost when building a corporate website using Wordpress instead of Drupal?

Any idea on how user account management and single sign on is handled through Wordpress? Also, what type of version control and staging environments are you able to implement?
Thanks,
-Jeff more

Content Management

Web Development

Nov. 8, 2010

Jeff Garon and 2 other people answered this question

What anti-virus software have you had a positive experience with?

Hi Sarah,
I would suggest looking at testing results when searching for a new vendor. The brand names don't always perform the best, and many free applications rank high as well. A few of the certifications dealing with Antivirus performance to check are AV Comparitives, ICSA ... more

Information Technology

Nov. 7, 2010

Jeff Garon asked a question

What are some ideal metrics to use for evaluating employees

General Management

Employee Evaluations

Nov. 7, 2010

Jeff Garon asked a question

Salesforce and Constant Contact integration

Email Marketing

Marketing Automation

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