Jeff Greenfield

Greenfield’s experience intersects marketing and technology, addressing marketplace gaps ranging from online media attribution to branded content and its proliferation across online and offline mediums.

Greenfield co-founded C3 Metrics, addressing the gap in proper attribution of online advertising expenditures. Since 2008, online advertisers, agencies, and publishers have been utilizing C3 Metrics to track millions of transactions to increase profit.

Greenfield led online marketing for the re-launch of Celexa.com by Forest Labs (NYSE: FRX); increasing sales of the antidepressant to a $200+ million level 12 months after taking over Celexa’s Internet marketing and launching dozens of depression related websites targeting women ages 30-50.

Greenfield’s history of marketing initiatives have served: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Jones Lang LaSalle (NYSE: JLL), Medicis (NYSE: MRX), Plum Creek (NYSE: PCL), Army National Guard, and more.

A recognized thought leader in the area of Branded Entertainment, he was the publisher of VNU’s Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, The Hollywood Reporter, and Investor's Business Daily.

Greenfield began his career building a 75-person multi-million dollar physician’s practice featured in Chapter 5 of 'Buzzmarketing: Get People To Talk About Your Stuff' from Penguin/Portfolio.