Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Jeffrey Hayzlett
Author, Change Agent,
The Hayzlett Group
0 points
Jeffrey W. Hayzlett Author, Thought Leader, & Cowboy
Jeffrey Hayzlett served as the Chief Marketing Officer, to one of the most iconic world brands, Kodak, where he helped to lead one of the biggest turnarounds in business history. Named by Forbes ...
Jeffrey Hayzlett served as the Chief Marketing Officer, to one of the most iconic world brands, Kodak, where he helped to lead one of the biggest turnarounds in business history. Named by Forbes ...
Jeffrey W. Hayzlett Author, Thought Leader, & Cowboy
Jeffrey Hayzlett served as the Chief Marketing Officer, to one of the most iconic world brands, Kodak, where he helped to lead one of the biggest turnarounds in business history. Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, Mr. Hayzlett was responsible for the Kodak's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations.
Mr. Hayzlett is the author of the best selling book entitled, “The Mirror Test” and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.
He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious "G.D. Crain Jr. Award for Marketing Excellence" and inducted into the BMA Hall of Fame at the Business Marketing Association's annual conference. Previously, the U.S. Small Business Association named him "Entrepreneur of the Year."
In the graphic arts industry, Mr. Hayzlett has been honored as the International Business Person of the Year Award by the International Printers’ Network (IPN); received The British Association for Print and Communication (BAPC) Honorary Life Member award; was given the National Association of Quick Printing (NAQP) Industry Award of Distinction; and most recently was awarded the prestigious Earl I. Sundeen Award from the International Graphic Arts Education Association (IGAEA).
» read more
» read less
Jeffrey Hayzlett served as the Chief Marketing Officer, to one of the most iconic world brands, Kodak, where he helped to lead one of the biggest turnarounds in business history. Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, Mr. Hayzlett was responsible for the Kodak's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations.
Mr. Hayzlett is the author of the best selling book entitled, “The Mirror Test” and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.
He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious "G.D. Crain Jr. Award for Marketing Excellence" and inducted into the BMA Hall of Fame at the Business Marketing Association's annual conference. Previously, the U.S. Small Business Association named him "Entrepreneur of the Year."
In the graphic arts industry, Mr. Hayzlett has been honored as the International Business Person of the Year Award by the International Printers’ Network (IPN); received The British Association for Print and Communication (BAPC) Honorary Life Member award; was given the National Association of Quick Printing (NAQP) Industry Award of Distinction; and most recently was awarded the prestigious Earl I. Sundeen Award from the International Graphic Arts Education Association (IGAEA).
