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Jeffrey Rohrs
VP, Marketing,
ExactTarget
0 points
A recovering attorney, bacon-lover & Cleveland sports victim, Jeff heads-up the Marketing Research & Education Group at ExactTarget. In this capacity, Jeff co-authors the SUBSCRIBERS, FANS & FOLLOWERS research series—and ongoing examination of how today’s online consumers interact with brands through ...
A recovering attorney, bacon-lover & Cleveland sports victim, Jeff heads-up the Marketing Research & Education Group at ExactTarget. In this capacity, Jeff co-authors the SUBSCRIBERS, FANS & FOLLOWERS research series—and ongoing examination of how today’s online consumers interact with brands through email, Facebook, and Twitter. Jeff also spearheads ExactTarget’s Connections User Conference programming and SUBSCRIBERS RULE! philosophy. Over his career, Jeff has presented at a wide variety of industry events including ad:tech, Argyle’s CMO Leadership Forum, The CMO Club Summit, the eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, SES, SMX, and WOM Supergenius.
Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com. Jeff has also served as a National Applications Consultant for LexisNexis and as an attorney with Baker & Hostelter. Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school’s Armstrong Center for Interactive Media Studies.
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Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com. Jeff has also served as a National Applications Consultant for LexisNexis and as an attorney with Baker & Hostelter. Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school’s Armstrong Center for Interactive Media Studies.
