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Jennifer Ledet

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Sales, Maritz

28 points

Incentive programs as part of a Loyalty Strategy

May 23, 2012

Jennifer Ledet recommends this answer by Mike Kunkle

What are must read blogs for the VP of sales in all Fortune 1000 companies?

I'd support Tibor's blog, hands-down.
I have a list of about 75 that I can't post right now, but one of the other must-reads for senior management sales leaders or CSOs, in my opinion, is http://www.salesbenchmarkindex.com/ (RSS Feed: http://feeds.feedburner.com/SalesForceEffectivenessBlog) more

May 2, 2012

Jennifer Ledet recommends this answer by Andrew West

What are some of the pitfalls and traps you've seen in content marketing strategies?

One typical one is that the logistics of the marketing program (audience, drop dates, etc.) are planned in detail, yet planners fail to evaluate their available content or neglect to create an "editorial calendar" of necessary content for each phase of the program. Organizations are ... more

Content Marketing

Content Marketing Program

April 25, 2012

Jennifer Ledet recommends this answer by Belldon Colme

What are some key strategies that you use to build customer loyalty?

Customer loyalty never has and never will grow from a venue choice. It always has and always will derive from a customer base receiving a little greater perceived value than they paid for or expected. more

Customer Experience

Customer Loyalty

April 23, 2012

Jennifer Ledet recommends this answer by Brian MacIver

Should data trump 'gut feeling' in sales? Should historical buying behaviours and attitudes weigh more heavily on marketing instead of statistics?

As a Sales Manager, I need both. "Gut Feeling" or more exactly Intuition
or "Savvy" is a part of the Job, BUT you have to balance it with Data (information).
Is it working,
is it changing,
is it getting better?
The Effective Sales Manager would ... more

Online Strategies

Sales Enablement

April 23, 2012

Jennifer Ledet is now following Justin Gray and 10 other people

April 18, 2012

Jennifer Ledet recommends this answer by Dennis Nations

What are some tips to making PowerPoint presentations less boring?

There are some good tips here! There have also been entire books written to answer this question. My two favorites are "Presentation Zen" by Garr Reynolds and "Resonate" by Nancy Duarte (both are well known and respected presentation experts).
I'd add that the best tip ... more

April 16, 2012

Jennifer Ledet recommends this answer by Dahlys Hamilton

What do you think the next big trend will be after cloud computing?

Cloud mobile marketing

Information Technology

Cloud Computing

April 5, 2012

Jennifer Ledet recommends this answer by Maribeth Ross

What is the key to successfully matching newly created personas to an existing customer database?

Josh, practically speaking, being able to tag your database with the contacts' correct persona would be ideal. I caution you against guessing at who fits which persona by title or other factor, but rather allow their engagement with you to be the guide. A well ... more

April 5, 2012

Jennifer Ledet recommends this answer by Tony Zambito

What are the biggest mistakes people make in building and using personas?

Dave,
Thanks for being on the event call! Always good to see you.
As mentioned, I believe some of the biggest mistakes are made when the terminology sets folks on the wrong course. The terminology of "building or creating buyer personas" doesn't help because it ... more

April 5, 2012

Jennifer Ledet recommends this answer by Jesse Domingo

How do you overcome a boring brand?

Certainly, as Shaleen said, "when brands become boring,
people don't talk about them anymore..." yet to overcome
it's death and to avoid it the next time or the first time...
you have to remember that "packaging" not just price is key.
And with good promotions ... more

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