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Jennifer Melwani

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Head of Marketing, Salesify

20 points

Marketing professional with over 15 years of experience, with an emphasis on demand generation programs and measurement, and marketing operations. Deep experience implementing and using marketing automation solutions, such as Eloqua and Marketo, and with data quality initiatives.

Feb. 1, 2012

Jennifer Melwani is now following Meagen Eisenberg and 9 other people

Sept. 5, 2011

Jennifer Melwani recommends this answer by Craig Rosenberg

What do you expect from data.com?

I feel like this is a lot of "lipstick on the pig". This is Jigsaw with a fancy new name and marketing campaign behind it. If you just want data to send unsolicited emails or cold call, you can use data.com but it is really ... more

Information Technology

Aug. 29, 2011

Jennifer Melwani recommends this answer by John Beidle

What factors contributed to the end of the Great Depression?

FDR's New Deal was actually the reason a recession turned into the Great Depression. It is very similar to what is occurring now via the housing market. FDR's poorly timed destruction of farm produce to increase prices was followed by the great dust bowl years ... more

Great Depression

Aug. 22, 2011

Jennifer Melwani recommends this answer by Larissa DeCarlo

Should more companies look to outsource the operation of their marketing automation solution?

This will be the topic of the next MOCCA East Coast Chapter meeting (November, I think).
Ultimately, companies need to have these skills in-house. But very few do. As an interim step, and to get up and running quickly, I highly recommend outsourcing to my ... more

Aug. 16, 2011

Jennifer Melwani and 6 other people answered this question

What is the difference between Demand Generation and Lead Generation?

Maybe I am being too old school, but the proposed definition of Demand Generation seems to me to just be a definition of what we used to call 'Marketing' in general - particularly when you include awareness, pricing and promotion as part of your definition. ... more

Demand Generation

July 14, 2011

Jennifer Melwani recommends this answer by Melissa McCready

When should a company NOT invest in marketing automation software?

I'd like to echo Marcus's answer and add onto his #5 about resources. There has to be a dedicated resource or resources to train people on how to use Marketing automation, not justt for launch, but ongoing! All too often I see investments made into ... more

B2B Marketing Week

Content Marketing

July 7, 2011

Jennifer Melwani recommends this answer by Erick Freligh

Would you purchase lists for targeted email campaigns?

It all boils down to the quality of the list.
Any list that is offered for unlimited use (for purchase) or sold at less than .20/name is going to be a loser - not only in limited responses, but at a huge risk for CAN-SPAM ... more

Email Campaigns

Email Marketing

Marketing Automation

June 27, 2011

Jennifer Melwani asked a question

What are the most innovative programs you are using to drive B2B lead generation?

Demand and Lead Generation

Marketing & Promotional Campaigns

May 3, 2011

Jennifer Melwani recommends this answer by Courtney Hunt

Recommendations on taking ownership of Linkedin Group

Judy's answer was helpful to me (I have two "fake" employees for one of my organizations), but I don't think it solves the group ownership problem.
The current group owner will have to designate you/someone else as administrators of the group and then transfer ownership to ... more

Group Management

Media Ownership

May 3, 2011

Jennifer Melwani recommends this answer by Richard Fouts

What is best marketing tool or process for a startup?

I get this question from startup clients all the time. Once a startup runs through its immediate sales funnel (friends and family, or previous customers from a previous life) they all face the same problem: pipeline and leads.
And the question often becomes, “should I cast ... more

Marketing Process

Marketing Tools

March 31, 2011

Jennifer Melwani recommends this answer by Denise Deverelle Crown

What are the first things that you should do when you implement a marketing automation system?

I would understand my company's needs and requirements first. For example, salespeople are often frustrated by the leads they get from marketing and marketing is frustrated by a lack of follow-up from sales. By sitting down and agreeing on the definition of what is a ... more

Feb. 13, 2011

Jennifer Melwani is now following

Feb. 9, 2011

Jennifer Melwani recommends this answer by Jeff Ogden

What does Marketo's position and brand represent?

I think you will catch hell, Joe, though I do appreciate your willingness to put yourself up for criticism.
IMHO, Eloqua and Marketo are two fine companies that offer superb products. I think the market is big enough for both of you.
Jeff Ogden
Find New Customers
@fearlesscomp more

Marketing Automation

Feb. 1, 2011

Jennifer Melwani asked a question

Does clean account & contact data promote better CRM adoption?

Sales Operations

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Marketing Automation

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