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Jennifer Saunders
CEO,CFO,VP,Director,
Soapbox Marketing
0 points
After 20+ years in technology and professional services marketing in NY and DC, Jennifer now provides marketing muscle for hire as owner of Soapbox Marketing.
On My Soapbox blog: www.soapboxmarketing.com/blog
On My Soapbox blog: www.soapboxmarketing.com/blog
WEB: On My Soapbox blog
asked a question
Aug. 9, 2010
answered this question
April 13, 2010
In addition to these excellent answers, I would add this: make sure that you create relevant content for each segment of your target audience. For example, a sales training company client of mine sells to four audiences: sales executives, training directors, marketing directors, and ... more