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Jennifer Williams

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Chief Innovation Officer and Web Marketing Expert, Disc Inc.

183 points

March 7, 2012

Jennifer Williams asked a question at this roundtable

Demystifying Neuromarketing [3/7 @ 1 pm]

I've heard some neuromarketers refuse to do any studies on children or children's products. Where do you stand on this? And generally on ethics of neuromarketing?

Economy

Marketing

Sales

Brain Imaging

5 more topics

March 7, 2012

Jennifer Williams asked a question at this roundtable

Demystifying Neuromarketing [3/7 @ 1 pm]

Neuromarketing and even eyetracking can be out of reach for small to mid-sized businesses. What do you recommend for such businesses?

March 7, 2012

Jennifer Williams asked a question at this roundtable

Demystifying Neuromarketing [3/7 @ 1 pm]

A lot of people are curious about the ROI of neuromarketing methods, but little data is offered. Can you give us any examples of ROI?

Jan. 18, 2011

Jennifer Williams asked a question

What is your preferred source for online marketing data (example: Marketing Sherpa) free or paid?

Marketing

Market Research

Online Market Research

Web Marketing

Jan. 18, 2011

Jennifer Williams is now following

Jan. 18, 2011

Jennifer Williams is now following

Jan. 18, 2011

Jennifer Williams and 7 other people answered this question

What are your tips for apologizing to an angry customer?

Apologize the same way you would apologize to a human. Be pro-active about it, be sincere, ask what will make it right for them, and then do that!
If for some reason the customer is angry for some unjustified reason, or are just looking to ... more

Customer Service

Customer

Jan. 18, 2011

Jennifer Williams and 9 other people answered this question

What makes someone a social media "expert"?

This question gets asked a lot. And for good reason!
When businesses started realizing they needed to be in social media spaces, there were no trained/mentored experts, only people who had managed to have some success themselves in social media. Which, when you think about ... more

Jan. 18, 2011

Jennifer Williams and 7 other people answered this question

Forget SEO trends, how do you stay ahead of the curve?

To speak to Simon's post, first, let's clarify that SEO is no longer about keyword optimization, and hasn't been for some time. SEO stands for "Search Engine Optimization", therefore any strategy that helps your website be returned in organic, non-paid search results is SEO.
To ... more

Nov. 11, 2010

Jennifer Williams and 4 other people answered this question

Does a Sales and Marketing Aligned World Spell the End of Creative?

"Does marketing still have room to be imaginative?"
More than ever, in my opinion.

Nov. 10, 2010

Jennifer Williams and 4 other people answered this question

What are the benefits of having an internal customer service department vs outsourcing?

Short term it is probably better for ROI to outsource customer service, but trust is a valuable currency. The best customer service is in-house and close to the source and the mission of a company. more

Customer Service

Sales

Contact Centers

Customer Service Agents

4 more topics

Nov. 10, 2010

Jennifer Williams and 1 other person answered this question

What's the best way for a small business to get business using Facebook?

When I am asked this question (or similar questions) by clients and prospects, I start asking questions about goals. All web marketing, including social media marketing, has the one obvious goal - more customers. But there are different methods to get more customers and you ... more

Nov. 10, 2010

Jennifer Williams and 5 other people answered this question

What are the best social media sites for recruiters to look at?

It seems like new social media sites are added every day, so there are definitely other social media sites you could employ for recruiting, but if you are a small business with limited time and resources, I would stick with LinkedIn. LinkedIn is the most ... more

Human Resources

Hiring Best Practices

Job Search

Recruiters

4 more topics

Nov. 10, 2010

Jennifer Williams and 4 other people answered this question

Why is it so difficult to effect behavioral change in a business?

There are some excellent books that have come out recently on how to effect change. They are based on the findings of the new field of neuroeconomics with plenty of case studies.
Two I recommend are:
*Switch: How to Change Things When Change is Hard ... more

Human Resources

Operations

Training

Nov. 9, 2010

Jennifer Williams and 3 other people answered this question

How do you get a job in SEO?

It is true that most firms and companies hiring for in-house SEO want to see some experience. But how do you get experience if no one will hire you to GIVE you the experience.
The core skills needed for SEO work are linguistics, research, and ... more

Human Resources

Marketing

Job Search

Search Engine Optimization

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Jennifer Williams

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Followed by 3 People

Knowledgeable in 22 Topics

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Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Jennifer Williams

Recent Activity

Following 2 Topics

Following 0 People

Followed by 3 People

Knowledgeable in 22 Topics

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