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Jennifer Wing

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Internet Marketing Director, Web Marketing Partners

442 points

My active interests in writing over the last 15 years are what led to my now active career in both writing and web marketing. After working as an editor for an internet marketing firm that eventually led to managing projects ...

My active interests in writing over the last 15 years are what led to my now active career in both writing and web marketing. After working as an editor for an internet marketing firm that eventually led to managing projects, I fell in love with web marketing and its mystery. I've been on a quest ever since. Not sure which I love more, writing or internet marketing; but as my luck would have it- I am able to do both.

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Feb. 21, 2012

Jennifer Wing is now following Olga Gabdulkhakova and 5 other people

Feb. 15, 2012

Jennifer Wing and 4 other people answered this question

Does anybody have any suggestions for keyword tools they like?

yes! and I have noticed the strong push in setting up an adwords account to get accurate search data. Thanks Olga. more

Search Engine Marketing

Feb. 1, 2012

Jennifer Wing and 1 other person answered this question

Does anyone know of any good authoritative references regarding website architecture?

You know you should really request an article on the exact topic you are looking from SEO Moz...they are always asking for suggestions.and I am sure they would appreciate it since coming up with fresh content to write about is challenging. more

Online Marketing

Jan. 31, 2012

Jennifer Wing and 3 other people answered this question

Content, schmontent … where are the editors?

Well I must say, and maybe I am from the old school, but content errors are a big turn off. I am not perfect in my output at times either, but I sure try to be.
My eyes head straight for grammatical errors in everything ... more

Content Marketing

Marketing Writing

Jan. 25, 2012

Jennifer Wing and 1 other person answered this question

What's your opinion on Google's Search Plus Your World?

Personally, I think it's distracting. When I am researching something on the internet - it is to find information on a particular topic, or to find a website I only know the name of but not the url for. Seeing my social content come up ... more

Brand Awareness

Jan. 25, 2012

Jennifer Wing and 4 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

How important is hosting video on your site vs. hosting video solely on youtube?

I would have to strongly agree with Ardath. Offering your content in different mediums is optimal if not required these days. As a general rule of thumb reading is seen as a chore for a lot of people, so anytime you offer a video option ... more

Jan. 23, 2012

Jennifer Wing answered this question at this roundtable

Breaking News: What the Passing of SOPA Could Mean for Your Business [1/20 @ 11 am]

What companies are in support of SOPA?

This is beautiful, thanks for posting!

Jan. 23, 2012

Jennifer Wing and 4 other people answered this question

What draws more media attention: product launches or content marketing?

Well product launches are sort of a one time hit...and effective at their goal - to capture attention/traffic in a short period of time. However, content probably does drive more traffic because it is spaced out over time. Overall it would make sense that content ... more

Content Marketing

Jan. 23, 2012

Jennifer Wing and 5 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

My company blog readership is growing too slow. What can I do?

Hi Steve, Here are a few suggestions that might help!
1. Write short articles as a rule of thumb. Even if your message is only a couple of sentences- if it's powerful it will win over your reader. That's your only goal here. Most people ... more

Content Marketing

Dec. 1, 2011

Jennifer Wing recommends this answer by Grant Simmons

What is the general view on an appropriate cost per month to outsource SEO for a small business?

I work for a larger US online marketing company, so I can say with certainty that SEO isn't always considered 'cheap' but is often an indispensable component of an online marketing plan.
Once you realize that you 'need' good SEO (as you have), it really comes ... more

Online Marketing

Search Engine Optimization

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