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Nov. 17, 2010
Jeremy Cox
recommends this answer by
Bruce Kearns
According to Salesforce.com, 73% of CRM users do not use 50% of the functionality available to them in their CRM systems. What do you think is the reason for this?
I have personally been involved with two full scale CRM implementations, and another re-implementation -- all of which were successful in meeting the stated business goals. One of the key problems with CRM implementations, and subsequent user adoption, is that the expected business goals and ... more
April 16, 2010
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