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Jeremy Pepper

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273 points

Public relations and social media professional with more than 15 years of B2B and B2C experience working with Fortune 100s to start-ups.

April 13, 2011

Jeremy Pepper is now following Alaina Forbes and 1 other person

March 14, 2011

Jeremy Pepper and 5 other people answered this question

If you had to recommend books to read on social media what would you recommend?

Pimp: The Story of My Life, by Iceberg Slim.
It's not a traditional business or social media book, but probably has the most honest and refreshing look at employees and customers out there if you can get past the line of work. more

Deborah Schultz

March 14, 2011

Jeremy Pepper and 1 other person answered this question

Any comments on using Blogger vs. Wordpress for a blog?

The question could be expanded to Blogger versus Wordpress versus Squarespace versus Tumblr versus Posterous.
I'm with Blogger, but have an 8 year history on Blogger and while I would prefer some of the tools on Wordpress, I have to wonder if leaving my blogspot domain ... more

March 14, 2011

Jeremy Pepper and 13 other people answered this question

What is your favorite social media site?

The usual triumvirate is Twitter, LinkedIn and Facebook. Each provide value for what you might be looking for, and each reach a difference audience.
Personally, I like Yelp. I might not write as much as I used to there, but the Yelper community is extremely active ... more

March 14, 2011

Jeremy Pepper answered this question

What are the best ways to find brand advocates?

Paid brand advocates are usually not advocated - they are paid shills that will abandon the brand once the paycheck stops coming.
True brand advocates and enthusiasts love the brand without any real engagement; they are fans of the services or products or what the solution. ... more

Branding Strategies

March 3, 2011

Jeremy Pepper and 4 other people answered this question

What is the best way for a start up to get in front of Gartner?

The easiest was is becoming a client/customer of Gartner. It costs money - a bit of money - but then the analysts are available for counsel (depending on the subscription) as well as for briefings. And, if you have a service or product that hits ... more

Information Technology

Analyst Relations

March 3, 2011

Jeremy Pepper and 1 other person answered this question

Who are the best Community Managers?

Schlomo Rabinowitz has been doing a pretty good job at his new gig.
Liz Phillips does a great job for the HP printer group. more

Community Manager

March 2, 2011

Jeremy Pepper and 2 other people answered this question

What is Mindtouch and how did they manage to spam everyone on Twitter?

Funny enough, this came up in a conversation the other day with a marketing person. That woman's comment was "how do you do a contest on Twitter with widely used hashtags and NOT know that there's a huge sweepstakes community?"
It's a great lesson to do ... more

Feb. 28, 2011

Jeremy Pepper and 7 other people answered this question

Is Paper.li the new personalized Digg or Reddit?

I like the idea of Paper.li - and I imported my three student/professor lists into it - but I wonder what the real click-through rate is beyond "hey, that's my name, I wonder why it's there...."
Even after I created those papers, I never look at ... more

Blog Best Practices

Information Sharing

Feb. 27, 2011

Simona Pratali selected a best answer for

What is the best opportunity for a supplier in U.S. foodservice to ramp up location-based marketing?

Apps, for example, are changing the ways consumers interact with restaurants and with their goers, creating opportunities for operators. In which ways an operator can take advantage? more

B2B & B2C Marketing

Feb. 26, 2011

Jeremy Pepper and 5 other people answered this question

What is your opinion of Branch Out?

One more point: why can't we keep Facebook PERSONAL? Why do we need to cross the professional into it? Why can't we keep it for friends, family? Another reason I dislike Branchout.
And, self-promotion on a post I wrote about it - but read the comments, ... more

General Management

Professional Development

Social Networking

Feb. 26, 2011

Jeremy Pepper and 5 other people answered this question

Online Marketing Best Practices: What are your 3 tips for creating content for your corporate blog?

1. Hire experts. Don't just rely on internal resources / executives to create content, but bring in outside analysts and former journalists to create top-notch and content that will actually resonate.
2. Visuals. We're a society that likes graphs, pictures and videos. Have a graph or ... more

General Management

Feb. 26, 2011

Jeremy Pepper and 15 other people answered this question

What is your least favorite corporate buzzword/consultant-speak?

While I love the movie/play, "coffee's for closers" is overused.

Human Resources

Boiling the Ocean

Feb. 26, 2011

Jeremy Pepper and 23 other people answered this question

What are your tips for effectively working from home?

They seem simplistic but they are important (at least to me).
1. Actually get up and get dressed like you are heading to an office.
2. Have a dedicated area to work, one that is only for work.
3. Get out in the morning to get a coffee; ... more

General Management

Stay at Home Mom

Work from Home Business

Feb. 12, 2011

Jeremy Pepper recommends this answer by Scott Albro

Will social media make the Better Business Bureau irrelevant?

Let's hope so. The BBB has basically devolved into a thinly veiled extortion racket. Some of the ways the internet might help in this area include:
1. Online reviews - there are already some good precedents here with communities such as Yelp offering a lot of ... more

Better Business Bureau

Feb. 11, 2011

4 people recommends this answer by Paul Ogle

With the "death of RSS" how and where are you reading content?

I agree with Andrew on this one in many respects, I think RSS is here for a while and it's still part of my daily routine. I think this conversation will take off when aggregation services or apps can come up with decent algorithms to ... more

Content Consumption

Content Creator

Feb. 10, 2011

Jeremy Pepper is now following

Feb. 10, 2011

Jeremy Pepper and 17 other people answered this question

What is the best way to promote your blog and gain readership?

Write for yourself and for a few friends. Don't write to gain an audience, but write for passion. Audience will come. more

Feb. 10, 2011

Jeremy Pepper and 3 other people answered this question

How many expert speakers should you have during a webinar?

Depends on the experts, and if they really bring anything to the table. There are experts and then there are "experts."
If the people have germane information with case studies and examples, bring in more than one. People like conflict and differing opinions. more

Event Marketing

Feb. 10, 2011

Jeremy Pepper answered this question

Boutique agency or big, which delivers more innovative creative?

It's not about the size of the agency, it's the people you are working with at the agency. I know both big and small agencies, and if you get the A-team, you will have great and creative work no matter where you go.
If you ... more

Advertising Agencies

Creative Solutions

Feb. 10, 2011

Jeremy Pepper answered this question

Do you like the new Facebook redesign for business/orgs? Does the redesign help your messaging?

The redesign took too long to come - finally a way to manage without the constant need to go to Facebook and look at the page ... all the time.
Thus far, it's interesting and will take some time to get used to the new ... more

Facebook Marketing

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