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Jeremy Pollard
Director,
SRM Advisory
20 points
We help CEOs & CFOs decipher the jargon of marketing & sales, and build & lead consistent Revenue Performance Management (RPM) processes - with supporting tools.
Using last 5 years of RPM projects to build a franchise style RPM 'white label' delivery model for ...
Using last 5 years of RPM projects to build a franchise style RPM 'white label' delivery model for ...
We help CEOs & CFOs decipher the jargon of marketing & sales, and build & lead consistent Revenue Performance Management (RPM) processes - with supporting tools.
Using last 5 years of RPM projects to build a franchise style RPM 'white label' delivery model for resale by others with 'C-suite' relationships in other areas, such as accounting firms.
With all back-end delivery cloud based and centralised, including: marketing automation; content creation & management; lead management; funnel BI to finance links (inc. worlds first cube based funnel modelling tool)
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Using last 5 years of RPM projects to build a franchise style RPM 'white label' delivery model for resale by others with 'C-suite' relationships in other areas, such as accounting firms.
With all back-end delivery cloud based and centralised, including: marketing automation; content creation & management; lead management; funnel BI to finance links (inc. worlds first cube based funnel modelling tool)
May 1, 2011
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May 1, 2011
Jeremy Pollard
and
14 other people
answered this question
Should sales and marketing have SLA’s between the two organizations? Why/why not?
I agree - sort of - with Dan. Single reporting line helps a lot. We've found over the last 5 years that the higher order issue to get right is NOT marketing Vs sales, but that most CEOs & CFOs don't actually understand both individually, ... more
May 1, 2011
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April 29, 2011
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