Jesse de Agustin

Emonalytics quantifies the precise level of interest, confidence, and emotional engagement behind your audience's behaviors and verbatim statements.

I manage projects and consult with clients in the field of Facial Action Coding.

The Facial Action Coding System (FACS) categorizes facial behavior by pinpointing the smallest facial musculature changes.

Facial expressions identify a person’s inner emotional state, providing insight into their genuine beliefs and behaviors.

Some examples of Facial Coding projects can include:

-Tailoring brand experiences based on nonverbal emotional reactions - and identifying ways to elicit emotional engagement

-Guiding qualitative questions used in focus groups based on subconscious displays of emotion

-Educating sales teams on how to better engage with prospects, assess confidence levels, and ask targeted questions based on nonverbals

- Determining if advertising elicits emotion/engages audiences, and connects with desired mindspace

- Optimizing Human Resources interviewing practices by learning to recognize a candidate's specific emotions reflected via nonverbal facial expressions.