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July 12, 2011

April 1, 2011
Jesus Hoyos
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13 other people
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What are the reasons Salesforce.com has not acquired a marketing automation vendor?
I think that in order to play in the marketing automation arena you need both analytics and campaign management combine You need the analytics and execution combination for the B2C market, like Unica/IBM, SAS, Ephipanny and Terradata/Aprimo. SFDC needs to look for a marketing automation ... more
March 31, 2011
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