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Jim Cox

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Director, Sales & Marketing, StarSat LLC

48 points

Marketing Management Executive
Accomplished, results-driven team leader and innovative problem solver offering successful experience driving market share, brand recognition and revenue growth through strategic marketing initiatives and effective brand management in both regional and national markets. Recognized as a multi-level ...

Marketing Management Executive
Accomplished, results-driven team leader and innovative problem solver offering successful experience driving market share, brand recognition and revenue growth through strategic marketing initiatives and effective brand management in both regional and national markets. Recognized as a multi-level manager consistently delivering results that exceed employer expectations. Rich career history marked by explosive sales growth, successful new product launches, and innovative marketing strategies.

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April 26, 2011

Jim Cox recommends this answer by Rob Wood

Video content creation: what are some tips for creating video marketing content for a website?

Produce it with YouTube in mind, and keep it SHORT, SHORT, SHORT. Expect the viewer's attention to wander after 2 minutes (if you're lucky).
Rob more

April 21, 2011

Jim Cox recommends this answer by Richard Fouts

What is Transaction Marketing?

Transaction marketers are product-driven. They focus on the sale, the deal, the ringing of the cash register, or the signing of the purchase order. Hence, they tend to market all around the product and its features and benefits in the hope of hastening the final ... more

Transaction Marketing

April 19, 2011

Jim Cox and 7 other people answered this question

Are your sales forecasts accurate? What's the top thing you do to improve forecast accuracy?

Keep your eyes open for some secret reward system, monetary or not, that encourages either bragging or sandbagging, optimistic or pessimistic forecasts.
The "single most important thing?" Reward salespeople for forecast accuracy, not just sales. Salespeople do what you pay them to do.... more

Forecast Accuracy

Pipeline Management

April 19, 2011

Jim Cox and 38 other people answered this question

POLL: Have you used Facebook on your mobile device? Y/N?

Yes, at least daily from my iPhone. Male, 48.

April 18, 2011

Jim Cox recommends this answer by Alex Shootman

Is it more difficult to manage and motivate sales people who are on 100% commission than others?

Dave, I am going to make a statement I know may generate some raised eyebrows. I have been in technology sales for 25 years and I have been leading sales teams for 19 of those years.
Money does not motivate.
Don't get me wrong; money attracts great ... more

Motivate Salespeople

Sales Management

April 18, 2011

Jim Cox recommends this answer by Rowe Morehouse

What is the relevance of social media to B2B?

B2B marketers should view social media as a distribution & sharing channel for content marketing assets such as blog posts, white papers, webinars, microsites, podcasts, etc. These assets are created, optimized and distributed in order to engage customers on the social web. The idea is ... more

April 15, 2011

Jim Cox is now following Norman Roth

April 15, 2011

Jim Cox recommends this answer by Barbara Scott

How Are you Generating ROI From Trade Shows?

Norman, for me - having both participated in trade shows from the customer / prospect side of the table, and also from the service provider side of the table. It has been my experience that while having new and interesting solutions, eye catching graphics, fun ... more

April 15, 2011

Jim Cox and 6 other people answered this question

What's the most common marketing myth associated with social media?

The myth that every company needs to be on facebook and twitter -- even if their sales are B2B and their customers rarely go online. more

April 7, 2011

Jim Cox and 21 other people answered this question

Can the culture of a company be dictated by top level management?

Top management cannot dictate a positive corporate culture, but they sure can undermine it!

Customer Service

Company Culture

Talent Management

April 7, 2011

Jim Cox and 15 other people answered this question

Why is it so difficult for companies to provide an amazing customer experience?

Senior Management believes that "amazing" service is expensive, difficult to implement consistently, and delivers uncertain returns for the investment. Further:
1. Senior Management already put "delight the customer" in the mission/vision statement. Management's job here is done. "Customer Service" isn't really a priority if it's not ... more

Customer Service

Customer Experience

March 25, 2011

Jim Cox recommends this answer by Dave Brock

What's the best thing to do with a top-producing salesperson who refuses to follow process?

This is a fantastic question because it forces us to look at real challenges in managing a team and performance. There have been a lot of great responses, some of my thoughts:
1. First you really need to understand why they aren't using the process.
2. If ... more

Sales Management

Talent Management

March 24, 2011

Jim Cox and 5 other people answered this question

When is the best time to start a business

First, find potential customers with problems you can solve better than anyone else. Without customers, you don't have a business. When you find potential customers, get started. Immediately.
With customers, you can take a signed contract to the bank and get a loan, or show ... more

March 24, 2011

Jim Cox recommends this answer by Wayne Spivak

Tools for Small Business Success?

In one word: "Listening"
"Listen" to advice given by your advisors and top employees
"Listen" to your customers
"Listen" to your vendors
"Listen" to the media and the buzz on the street
Then make up your mind. more

March 24, 2011

Jim Cox and 3 other people answered this question

Hiring Employees

One technique that was helpful for me: I drew up an organization chart for the way I wanted my company to look when mature. I included HR, Legal, Finance, Marketing, Sales, Operations, etc. Under each department put job titles and reporting relationships. (Under Operations, for ... more

Entrepreneuership

March 23, 2011

Jim Cox asked a question

Need a source for a "crowd-counting" CCTV camera

Information Technology

Crime Prevention

Surveillance Equipment

March 23, 2011

Jim Cox and 2 other people answered this question

What is the reliability like with Magic Jack? Does the cliche "you get what you pay for" stand true?

I'm on the board of a nonprofit that tried Magic Jack. Terrible mistake.
Strictly limited number of outgoing and incoming phone calls, designed for occasional residential use not business use. The nonprofit burned up their annual quota in a few weeks, then had a dead phone ... more

Information Technology

Small Business IT

March 23, 2011

Jim Cox and 21 other people answered this question

3 ways to handle and work for an autocratic, micro-managing and de-humanizing boss?

Assuming you're stuck, at least while a new job is pending:
1. QTIP Quit Taking It Personally. This has nothing to do with you. He would treat anyone else as badly, you are just the nearest target.
2. Find your locus of control. As Paul Bridle ... more

General Management

Following 3 Topics

Crime Prevention

Following 1 Person

Followed by 4 People

Knowledgeable in 12 Topics

Customer Service

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Customer Experience

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Company Culture

#136 of 151

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Talent Management

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Sales Management

#338 of 522

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