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Jim Ducharme

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Community Manager, GetResponse

100 points

Community Manager with GetResponse. He’s a veteran broadcaster and editor, having launched such brands as PC World Canada and The eMail Guide as editor. He also has a background in technical support and has built and managed online community ...

Community Manager with GetResponse. He’s a veteran broadcaster and editor, having launched such brands as PC World Canada and The eMail Guide as editor. He also has a background in technical support and has built and managed online community networks with hundreds of thousands of subscribers. His traditional and new media experience gives him unique perspective and insight regarding integrated email and multi-channel marketing.

You’ll find jim writing for numerous blogs and speaking at events around the world. You can follow Jim on Twitter @hugeheadca.

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March 22, 2012

Jim Ducharme recommends this answer by Mel Kleiman

If a potential employer asked for access to your personal email and social media accounts would you comply?

My first response would be NO. But the more I think about it. I would most likely ask the questions why are you asking for this? I would love to hear their response.
Second comment would be. I would be glad to give your accesses ... more

Human Resources

Hiring Practices

Feb. 23, 2012

Jim Ducharme and 5 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

If your CEO asks why it's important to blog, how do you answer?

Unfortunately there are still a good number of CEOs out there who don't understand how the world has changed. What corp blogging is realy about is answering the questions your customers are asking. Generating content for a blog is as simple as collecting the questions ... more

Content Marketing

Feb. 23, 2012

Jim Ducharme and 7 other people answered this question

If you could follow a blog hosted by anyone from history, who would it be and why?

Harry Chapin - the average citizen who left a legacy of art, inspiration and social responsibility. more

Brand Marketing

Jan. 6, 2012

Jim Ducharme and 8 other people answered this question

Will Google Plus be able to catch up in the world of social media in 2012?

Those Google+ membership growth numbers don't add up for me. It's like McDonalds claming to sell billions of hamburgers and yet you never see any people in their restraunts or even cars in there parking lots. Where's the beef Google?
I'm not ready to write ... more

Jan. 5, 2012

Jim Ducharme answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/10 @ 1 pm]

What are your tips for talking to people vs at people?

Talking at people uses generalizations, plurals and labels. Talking with people means, listening first, addressing people as individuals and putting things in context.
Regards,
jim more

Dec. 29, 2011

Jim Ducharme answered this question

What are some technology buzzwords you wish would go away?

Hi Lauren,
I don't know if I would wish any away, but I would like to see more of us not take it for granted that everyone knows what we are talking about when we use terms such as "social integration" or "engagement" or "relevance." ... more

Marketing Content

Technology Marketing

Dec. 29, 2011

Jim Ducharme answered this question

How "human" should a company's social media appearance be?

Hi Lee,
I think you definitely should have a real voice behind your brand on social channels and that means across your blog, FB, Twitter and just about anywhere else you can interact.
Some brands use a ^ (chevron) plus initials to ID individuals (^JD) ... more

Social Business

Dec. 20, 2011

Jim Ducharme recommends this answer by Loren McDonald

What are the top 3-5 trends that all email marketers should be aware of going into 2012?

Some of the key trends for 2012 include:
1. Dealing with Inactives: Inactive (however defined) subscribers typically comprise 40-50% of a company’s email database. And after-the-fact reactivation emails typically only reactivate 1-2% of those inactives. In 2012, a growing number of email marketers will wake up ... more

Dec. 19, 2011

Jim Ducharme and 3 other people answered this question

How can marketers create persistent, continuous forms of engagement with customers?

Being on multiple channels and being ready to interact and participate in the discussion which your content hopefully generates is key too.
I was at a family event over the weekend and I asked a few people about online channels and if they really thought about ... more

Customer Conversations

Customer Feedback

Dec. 19, 2011

Jim Ducharme is now following Peter Johnston and 1 other person

Dec. 19, 2011

Jim Ducharme and 22 other people answered this question

What are your tips for social media business etiquette?

Your response is that of a professional and a gentleman. In retrospect, I think I could have phrased my initial response to you more effectively.
My respects to you as well sir.
Merry Christmas and safe travels to you and yours!
Regards,
jim more

Customer Service

Dec. 19, 2011

Jim Ducharme and 8 other people answered this question

Do you think email marketing is a viable marketing tool in today's digital media?

Interesting way to phrase the question since email was the first communication channel of digital media -- it started it all. Last time I checked the ROI was about 40 dollars for every one dollar you put into email marketing. So, I would say that's ... more

Email Marketing

Dec. 8, 2011

Jim Ducharme is speaking at this roundtable

Email Marketing: The Year in Review and Predictions for 2012

Dec. 8, 2011

Jim Ducharme and 1 other person answered this question at this roundtable

Twitter 4 Talent (A Recruiter's Guide to Twitter) [12/7 @ 5 pm]

What advice do you have for recruiters who are new to Twitter, or who are considering joining?

Don't fall into the trap a few recruiters have of commoditizing people. If you do that on social, the commodities will bite back.
Just my two cents.
Regards,
jim more

Social Recruiting

Talent Managament

Following 2 Topics

Following 11 People

Followed by 17 People

Knowledgeable in 22 Topics

#19 of 386

#18 of 480

#121 of 1429

#371 of 2984

#11 of 180

Public Relations

#18 of 155

#22 of 244

Social Media Marketing

#32 of 366

Customer Service

#76 of 785

#296 of 2156

Hiring Practices

#13 of 39

#17 of 48

Social Networking

#39 of 125

#95 of 234

Human Resources

#494 of 1481

Social Media Stategy

#20 of 35

#50 of 75

#76 of 99

#150 of 233

#124 of 257

Content Marketing

#203 of 294

Social Business

#215 of 386