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Jim Ewel

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Founder, AgileMarketing

38 points

1 hour 59 minutes ago

Jim Ewel answered this question

How is your organization improving its marketing scalability?

Gary, the organizations I work with practice agile marketing, and in each Sprint, they measure the number and size of tasks that they accomplish during a Sprint (typically 2-4 weeks long). Most tasks are measured in terms of shirt sizes (S, M, L, XL) and ... more

Marketing Operations

Marketing Scalability

Feb. 15, 2012

Jim Ewel and 4 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What are the most important metrics to track for marketing?

One more thing: I ran across this post http://www.convinceandconvert.com/content-marketing-2/the-4-types-of-content-... by the always insightful Jay Baer. It's a few months old, but provides another way to measure marketing, by the four categories of consumption, sharing, lead generation and sales. Good stuff. more

Content Marketing

Feb. 14, 2012

Jim Ewel is now following John McTigue and 1 other person

Feb. 3, 2012

Jim Ewel answered this question at this roundtable

The Rise of Pinterest in B2B [2/15 @ 11 am]

As Pinterest is mostly a picture board, what types on content should B2B companies be sharing on Pinterest?

Lauren, here are some ideas:
1) Pictures of the products you make. GE has a great example of this called Badass Machines http://pinterest.com/generalelectric/badass-machines/
2) Infographics
3) Videos. Pinterest allows you to post videos as well as pictures.
4) New designs or design ideas for products ... more

Social Marketing

Jan. 29, 2012

Jim Ewel and 2 other people answered this question

Is RIM's new CEO right on target or just not getting it?

He's way off base. 1) Rim's marketing and advertising is completely mis-guided and should be overhauled. The ads have tried to establish RIM as "cool" in some very undefined fashion. The reality is that they turn off RIM's base (mobile business people) and do nothing ... more

Information Technology

Jan. 29, 2012

Jim Ewel answered this question

What do you consider to be the top keys to successful lead nurturing? So many are bad at it, that we should have a discussion, I think.

Jeff, it's a great question. Here are a few of my thoughts:
1) I've had to wean myself and the organizations I work with away from the idea of a linear sales funnel. Today, prospects progress towards revenue in a non-linear, non-predictable fashion, getting their ... more

Jan. 20, 2012

Jim Ewel and 2 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

Do I need Google+ for my business?

Yes. I've written about why you should have a Google+ as well as a Facebook and Twitter account at http://www.agilemarketing.net/google-plus/ more

Content Marketing

Jan. 20, 2012

Jim Ewel and 1 other person answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What can I do to help my YouTube video go viral?

There's a video of the great Cal Mcallister, co-founder of the Wexley School for Girls ad agency, presenting on this topic at TedX http://www.youtube.com/watch?v=3NtxLqqsa0Y more

Content Marketing

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