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Jim Lenskold

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President and Founder, Lenskold Group

40 points

President of Lenskold Group and author of the award-winning book "Marketing ROI." Lenskold Group provides marketing measurements, modeling, dashboards and planning tools to assess and improve marketing performance and profitability.

March 19, 2012

Jim Lenskold recommends this answer by Joseph Papa

Are you measuring ROI in social media?

I think it is important to look at the investments in Social Media in conjunctution with other traditional channels and tactics.
The beauty of Marketing Mix Modeling is that both provides an indication of the relative ROI of specific investments (Social Media vs. Mass Media ... more

Demand Generation

March 12, 2012

Jim Lenskold answered this question at this roundtable

Get More Valuable Insights from Marketing Mix Modeling [3/12 @ 11 am]

What kind of comsumer insights do you get with the marketing mix modeling?

In the Focus Roundtable, we discussed how marketing mix modeling provides insights into which marketing drivers are contributing incremental sales or revenue, but we did not get to address your question as to the consumer insights.
In general, I would say that marketing mix models ... more

Demand Generation

July 18, 2011

Jim Lenskold recommends this answer by Carlos Hidalgo

What are the 3 tangible actions an organization can take to improve sales-marketing alignment?

Good question and agree with Steve that is hard but very achievable.
1. First and foremost stop addressing alignment as if it is the issue itself. Alignment is a symptom of greater issues in the organization. If it was indeed the problem, one would think ... more

B2B Marketing Week

July 13, 2011

Jim Lenskold and 9 other people answered this question at this roundtable

Modern B2B Marketing Strategies [7/12 @ 1 pm]

When should a company NOT invest in marketing automation software?

I will add my twist to some excellent points noted already.
When NOT to invest in marketing automation:
1. When there is no process for managing contacts from first response to closed sale (can be developed concurrently with the investment into automation)
2. When there is no strategy ... more

B2B Marketing Week

Content Marketing

June 15, 2011

Jim Lenskold is speaking at this roundtable

The CMO’s New Revenue Metrics

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