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Jim Pennypacker
President,
Pennypacker & Associates
18 points
Past Employment:
• Director, Center for Business Practices, PM Solutions
• Publisher and Editor-in-Chief, Project Management Institute
• Producer-Marketing Director, Show Management Co.
• Publisher, Fox Pond Communications
• Marketing Director-Asst to President, Transaction Publishers
Memberships:
• Business Marketing Association
• American Marketing Association
• Eastern Technology Council ...
• Director, Center for Business Practices, PM Solutions
• Publisher and Editor-in-Chief, Project Management Institute
• Producer-Marketing Director, Show Management Co.
• Publisher, Fox Pond Communications
• Marketing Director-Asst to President, Transaction Publishers
Memberships:
• Business Marketing Association
• American Marketing Association
• Eastern Technology Council ...
Past Employment:
• Director, Center for Business Practices, PM Solutions
• Publisher and Editor-in-Chief, Project Management Institute
• Producer-Marketing Director, Show Management Co.
• Publisher, Fox Pond Communications
• Marketing Director-Asst to President, Transaction Publishers
Memberships:
• Business Marketing Association
• American Marketing Association
• Eastern Technology Council
• Greater Philadelphia Chamber of Commerce
Thought Leadership
• Co-wrote/edited eight books and authored more than 80 articles, book chapters, research reports, and white papers on management, marketing, information technology, publishing, and the future of technology in society.
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• Director, Center for Business Practices, PM Solutions
• Publisher and Editor-in-Chief, Project Management Institute
• Producer-Marketing Director, Show Management Co.
• Publisher, Fox Pond Communications
• Marketing Director-Asst to President, Transaction Publishers
Memberships:
• Business Marketing Association
• American Marketing Association
• Eastern Technology Council
• Greater Philadelphia Chamber of Commerce
Thought Leadership
• Co-wrote/edited eight books and authored more than 80 articles, book chapters, research reports, and white papers on management, marketing, information technology, publishing, and the future of technology in society.
WEB: Website
Nov. 18, 2010
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All the suggestions above have been excellent.
In addition, I've found that conducting primary research (a survey on an issue important to your audience) is extremely helpful in generating the content you need. You can use the results from just one research project to ... more