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Jim Williams
Director, Product Marketing,
Eloqua
80 points
Expert in Marketing Automation software, demand generation best practices and marketing operations.
Sept. 30, 2011
is speaking at this roundtable
Sept. 15, 2011
June 24, 2011
Jim Williams
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Steve Gershik
What's the difference between RPM & marketing automation?
Marketing automation is a name we give to a set of technologies that allow marketing departments to simplify work by automating repetitive tasks. Things like email subscription management, scheduling outbound messages and routing inbound responses are typically labor-intensive tasks that can be mechanized using marketing ... more
May 17, 2011
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