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Joan Nowak

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Small Business Coach, Hybrid Business Advisors

32 points

Joan Nowak is a seasoned business coach, small business profit builder and creator of the Hybrid Coaching System to help small business owners create a business that is simple, fun and profitable. She is a passionate marketer, business manager and ...

Joan Nowak is a seasoned business coach, small business profit builder and creator of the Hybrid Coaching System to help small business owners create a business that is simple, fun and profitable. She is a passionate marketer, business manager and sales professional with over 17 years experience with Mobil Oil and Conectiv Energy. To learn more, visit her website.

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WEB: Joan Nowak's Blog

Dec. 22, 2011

Joan Nowak and 32 other people answered this question

What is the #1 book you would recommend to young entrepreneurs?

Here's two books I have all new small business clients read ...
The eMyth Revisited by Michael Gerber and 9 Lies That Are Holding Your Business Back by Steve Chandler.
Additional books I recommend to small business owners are available on my website under resources. http://hybridbizadvisors.com more

Entrepreneurship

Nov. 16, 2011

Joan Nowak and 2 other people answered this question

What differentiates an eBook from a white paper PDF that you would read online?

Not sure that there is a TRUE difference - people tend to use them interchangeably based on the topic and purpose of the information. But here's an interesting take on the subject: http://blog.hubspot.com/blog/tabid/6307/bid/6145/Why-eBooks-Are-Better-Than-W.... Keep in mind that this is from Hubspot who provides services for ... more

Content Creation

Content Marketing

Nov. 14, 2011

Joan Nowak and 7 other people answered this question

What should you create first: a blog, a corporate website, or a Facebook page?

Agree with the above. A blog, social media and other online strategies help drive people to your website -- so start there. And if you can house your blog on your website, even better! more

Nov. 14, 2011

Joan Nowak and 16 other people answered this question

What do you consider as the top 5 needs of small businesses today?

From my experience with small businesses, it's a variety of issues. Certainly education on available options is part of it -- but practical how-to support with implementation and systems to insure consistency are equally important when it comes to marketing (and other areas of their ... more

Nov. 14, 2011

Joan Nowak and 12 other people answered this question at this roundtable

Successful Tactics in B2B Demand Generation [11/11 @ 11 am]

What are some of the biggest content marketing mistakes marketers are making today?

A lot of valid and interesting points. I find the number 1 issue stems from lack of clarity when it comes to the target audience. Who are your writing FOR? A compelling message starts with a clear understanding of the target, their problems and potential ... more

Demand Generation

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