Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Joanne Carry

Follow Following Unfollow

Digital Marketing Director, Marketplace Events

170 points

Getting things done online.

Additional social projects:
http://www.twitter.com/HomeShows
http://www.facebook.com/HomeandGardenEvents

WEB: WIRED LIVE Expo

May 27, 2011

Joanne Carry is now following Courtney Sato and 1 other person

May 25, 2011

Joanne Carry and 21 other people answered this question

Facebook or Email: Give up one.

Personally - I'd give up Facebook no question. I would have a long time ago although now I'm also using it for business so feel 'trapped' there. I don't like that it's a silo, and my wall has slowly turned into a barrage of messages ... more

Information Technology

April 28, 2011

Joanne Carry asked a question

Social Media Inventory & Internal Surveys

March 15, 2011

Joanne Carry asked a question

Monetizing Facebook... To sell, or not to sell your fans?

March 9, 2011

Joanne Carry and 16 other people answered this question

Attention busy professionals, What makes you want to spend valuable time on social sites like Focus?

Honestly, Focus is the only place I have found consistent high quality answers and opinions from top experts who are physically working, living and breathing in the online space.
It is an invaluable resource when looking for examples of the experiences others have had (both ... more

General Management

Social Media Sites

March 7, 2011

Joanne Carry and 12 other people answered this question

What is one feature of modern websites that you think should be abolished?

Any kind of pop up survey asking you to rate the site. They always pop up in the beginning, before you have actually looked at the site. Surely surveys like this would be better placed in an email and sent out after a purchase. more

March 2, 2011

Joanne Carry recommends this answer by Gail Wallace

Do you think Facebook will end the era of Email? What makes Mark Zuckerberg think like that?

Many businesses have become leery of the lack of privacy afforded on Facebook. As long as there is a need for business to business communications that may need privacy, confidentiality, and/or enhanced security, there will be e-mail. I can't see Mark adding the levels of ... more

Mark Zuckerberg

March 1, 2011

Joanne Carry and 2 other people answered this question

How to improve email deliverability?

I've been struggling with deliverability for some time in a few markets. The following is a short list of items to review, all which can help the overall deliverability of your campaigns.
1. Design
Many see design as having no bearing on deliverability, but it is quite ... more

Email Deliverability

Email Marketing

March 1, 2011

Joanne Carry and 3 other people answered this question

Peer-Powered Sales and Marketing: How do you use customers in your sales/marketing efforts

Interesting topic.... along the same vein I am interested if any companies have had success using Facebook as a sales prospecting tool?
As a trial, I am currently maintaining a Facebook account which I'm solely using to connect with our exhibitors (we are show producers). ... more

Sales and Marketing

Feb. 8, 2011

Joanne Carry recommends this answer by Michael Fox

What makes someone a social media "expert"?

Is social media new?
It would appear that just as every company is expected to have a web site, they are also now expected to have a blog, a Facebook account and a Twitter feed. That kind of expectation makes social media a devalued commodity. As ... more

Feb. 8, 2011

Joanne Carry and 10 other people answered this question

What would you rather have 10,000 likes on Facebook or 10,000 email address?

I would take 10,000 email addresses over Facebook likes as well. Solely because email metrics are more defined to the point where you can see who is paying attention to your message. If someone subscribes to your emails, you can better track who opens your ... more

Email Integration

Email Marketing

Jan. 26, 2011

Joanne Carry and 6 other people answered this question

Is the concept of Twitter/TV integration viable?

One of the best integrations of Twitter & TV I've seen has been Seven Days. What the heck is Seven Days you're wondering... You take a group of average people in London's Notting Hill and pair them up with a film crew that follows them ... more

Jan. 24, 2011

Joanne Carry and 6 other people answered this question

What are some tips for promoting your booth before a trade show begins?

Many times show organisers will have marketing opportunities available and they will always welcome their exhibitor’s assistance in promoting both the show and their participation.
I would look at putting a web button on your website to advertise you’ll be at the show, or run a ... more

Events and Trade Shows

Public Relations

Trade Show Exhibit

Jan. 24, 2011

Joanne Carry published a brief

Social Media Manners & Best Practices

Jan. 24, 2011

Joanne Carry answered this question

What is a good resource for learning about how to use AdWords well?

I'm entirely self-taught in Google AdWords. All you really need is a gmail account and then you can log into the AdWords platform. If you have some knowledge in Google Analytics this will help greatly as well.
Most all the information you need to learn can ... more

Jan. 24, 2011

Joanne Carry and 8 other people answered this question

What makes MailChimp different and better than other email marketing tools?

There seems to be an endless supply of email providers out there today - I'm not sure how MailChimp is different & better, but the following features are the ones I look for when shopping for a provider. I use a couple of internal solutions, ... more

Constantcontact

Email Marketing

Jan. 24, 2011

Joanne Carry answered this question

What are some of the dirty tactics people employ on Twitter?

There are quite a few 'Twitter marketing tools' out there which will automatically follow people based on their profile information. In my opinion these may be useful when you are just starting on Twitter in helping you connect with like minded people. However, they don't ... more

Jan. 24, 2011

Joanne Carry recommends this answer by Matt Bertuzzi

What are the rules of retweeting?

The only 2 that come to mind are:
1) proper citation - in chain RTs sometimes the original creator gets lost
2) good faith - don't change the original sentiment (as users attempt to shorten the character count - sometimes the original meaning/intent is injured) more

Dec. 20, 2010

Joanne Carry and 11 other people answered this question

Social Media Best Practices: What are your 3 tips for using Twitter as a marketing tool?

1. Realise your total number of followers isn't an important indicator of success.
2. Actively seek to follow others who match your target market (by keyword/profile).
3. Listen first. Then participate.
4. Inject some personality into your posts and don't just use the channel to market.
5. Use ... more

General Management

Dec. 20, 2010

Joanne Carry and 3 other people answered this question

Should self-employed people have separate social media accounts?

I think if you're posting information about the great party you went to on the weekend, you're probably better off with separate accounts.
I find it does help to have a 'personality' attached to your business account. Being self-imployed probably means you are living your ... more

Social Media Marketing

Dec. 20, 2010

Joanne Carry and 8 other people answered this question

What's your go to, uber social media tool?

I started off with Tweetdeck, then moved to Hootsuite. I like the reporting feature that Hootsuite offers, you can see which Tweets are the most popluar and learn from your followers.
My new uber social media tool, is tweepi.com. I find most tools are limited in ... more

B2B Social Media

Social Media Activity Managment

Dec. 17, 2010

Joanne Carry and 5 other people answered this question

How can I increase clickthrough rates in emails?

Sometimes increasing the click through rates is as much about the actual code as it is the design. I would have an expert look at your email html, to ensure it is rendering properly in different types of inbox. Beauty that isn't functional only works ... more

Email Campaigns

Email Marketing

Dec. 17, 2010

Joanne Carry and 1 other person answered this question

Is email marketing still useful?

One major point that people seem to over look is that with email marketing you still own your database. Owning a good permission based targeted database means you have a solid backbone to your marketing initiative.
Facebook, Twitter, and other forms of social media allow ... more

Email Marketing

Marketing Automation

Marketing Strategy

Dec. 17, 2010

Joanne Carry asked a question

How much resource should you devote to Facebook?

Facebook Fan Page

Facebook Marketing

Following 5 Topics

Email Marketing

Information Technology

Online Marketing

Following 2 People

Followed by 9 People

Knowledgeable in 23 Topics

#191 of 2984

#79 of 1429

Social Media Sites

#3 of 93

General Management

#90 of 1194

Marketing Tools

#3 of 35

Email Marketing

#68 of 273

Small Business Social Media

#6 of 21

Events and Trade Shows

#15 of 36

Public Relations

#54 of 155

#102 of 234

#129 of 341

#124 of 386

#196 of 419

#147 of 480

#7 of 20

#20 of 22

#13 of 26

Email Deliverability

#17 of 26

#31 of 56

B2B Social Media

#28 of 60

#37 of 68

#71 of 111

Marketing Automation

#346 of 531