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Joe Chernov

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VP Content Marketing, Eloqua

2067 points

VP of Content Marketing for revenue performance management company, Eloqua. Former VP of communications and associate VP of marketing for BzzAgent. Former chair of Word of Mouth Marketing Association's ethics panel.

WEB: All About Revenue

Jan. 25, 2012

Joe Chernov and 1 other person answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/25 @ 1 pm]

What are the differences between the VP of Marketing and CMOs?

Catherine - What a fantastic question! I am really eager to read the answers. With regard to what a VP of marketing does, I once wrote this little post on the topic for my personal blog: http://www.jchernov.com/what-a-vp-of-marketing-does But your question is a juicier one. Thanks ... more

Jan. 25, 2012

Joe Chernov and 2 other people answered this question

What is an example of a financial services company using social media?

Funny, Drew, I replied without having realized you were *with* SocialWare. I should've known you guys could represent yourselves without my intervention ;) Seriously though, you guys are doing great stuff, best of luck to you. more

American Express

Financial Services

Jan. 5, 2012

Joe Chernov is now following Sheila Bohan and 3 other people

Dec. 30, 2011

Joe Chernov and 1 other person answered this question

Who are the best data visualization (infographic) agencies?

Caty,
I work closely with JESS3, and I would agree that they are the top data visualization agency (I wouldn't call them an "infographic" agency, though they do produce infographics). Column5 is a solid choice for infographics as well. You should also check out visual.ly. ... more

Data Visualization

Dec. 27, 2011

Joe Chernov recommends this answer by Ardath Albee

What is the hottest thing in technology marketing right now?

David, Joe, Chris and Doug have made great points.
Most of my clients are tech companies. What I'm seeing is that tech company marketers are acknowledging the need to involve business buyers in their conversations and dialogues. Technology is finally making the transition to becoming ... more

Marketing Strategy

Technology Marketing

Dec. 20, 2011

Joe Chernov and 8 other people answered this question

Which technology vendors are doing a great job with their marketing and why?

Classic left-handed compliment, Pete! Funny stuff. Thanks for the laugh. Enjoy your holidays, my friend. That was a good one. -Joe / @jchernov / Eloqua more

Marketing Strategy

Dec. 12, 2011

Joe Chernov recommends this answer by Steve Farnsworth

What are your tips for social media business etiquette?

These are all great suggestions. However, I'd like to add that in my experience the most off-putting behaviors on social channels are the result of terrible decisions by senior management more than thoughtless or boorish actions of community managers.
These neo-luddite executives throw the absolutely ... more

Customer Service

Nov. 30, 2011

Joe Chernov and 3 other people answered this question

Has anyone had success with B2B marketing on Facebook?

Hi all,
Eloqua (with partners JESS3 and BrandGlue) just created this deck that highlights 10 actionable tips for B2B marketers to employ to grow their fan community and increase engagement. Hope it helps: http://www.slideshare.net/Eloqua/facebookforb2b
Joe Chernov / Eloqua / @jchernov more

Nov. 18, 2011

Joe Chernov and 13 other people answered this question

How do you define great marketing content?

If the intended audience applauds it, shares it, requests more of it, creates content about it, links to it, incorporates it in their content, or engages with my company because of it ... then it's great. The audience is the judge and jury.
Joe Chernov / ... more

Content Marketing

Nov. 11, 2011

Joe Chernov and 11 other people answered this question

Who else is considered a social media scientist like Dan Zarella?

Sounds like a scientist to me, Peter:
Michael Wu is the Principal Scientist of Analytics at Lithium. He received his Ph.D. from UC Berkeley’s Biophysics graduate program, where he modeled visual processing within the human brain using math, physics, and machine learning. more

Social Business

Nov. 9, 2011

Joe Chernov and 6 other people answered this question

What's the best social media site for lead generation?

Certainly everyone who has weighed in here is correct: more information on the business and its objectives is needed. But why not have fun with the question? It's not a bad exercise to try to answer the question as asked, absent all finer details.
I'd say ... more

Oct. 31, 2011

Joe Chernov and 3 other people answered this question

Should you make your company social media pages an extension of your website?

This is a really good question. I suspect there's no one-size-fits-all answer. I'd suggest this: Take an honest look at your corporate brand from an outsider's perspective. Is it likely to appear "corporate" to them? If so, then it might be worth considering developing a ... more

Company Website

Marketing Tactics

Oct. 30, 2011

Joe Chernov and 15 other people answered this question

How can you create a culture where your employees feel comfortable creating content?

David,
Lots of good insights in your answer. I'd say the solution is a blend. Few companies have the luxury to hire a content team because the current staff is uncomfortable or incapable of creating content. Headcount is hard to come by these days. But *some* ... more

Company Culture

Content Marketing

Oct. 27, 2011

Joe Chernov and 1 other person answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

How do you reach out to and engage with social influencers?

There's a haiku by Kobayashi Issa in JD Salinger's "Franny and Zooey" that reads:
"O snail / Climb Mount Fuji, / But slowly, slowly!"
That's how you do it. Patiently. One person at a time. To do it right, takes time. A lot of it.
Joe Chernov / ... more

Influencer Marketing

Oct. 27, 2011

Joe Chernov answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

After you have engaged with online influencers, what is it you actually want them to do for you?

Completely depends on the circumstance. Sometimes it's a simple as getting an influencer to notice you (perhaps they are interested in your space, create content about competitors, recommend alternative solutions, etc.). Maybe they don't know who you are, and you want them to at least ... more

Influencer Marketing

Oct. 27, 2011

Joe Chernov and 1 other person answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What is an example of how a b2b marketer would leverage social influencers?

The Eloqua / JESS3 "Social Media ProBook" is an example of leveraging social infuencers. It was a crowdsourced asset -- 20 influencers each contributed content. It was a networking process -- 20 influencers all interacted with one another. It was a rewarding experience -- 20 ... more

Influencer Marketing

Oct. 12, 2011

Joe Chernov answered this question

How would you define a "fast follower"?

Craig,
I think Paul nails the definition in his article. A fast follower is a business strategy in which a company closely monitors what products/services disruptive companies in their space introduce, and then the moment these innovations begin to take root, release their own better/cheaper/faster version. ... more

Business Terminology

Oct. 10, 2011

Joe Chernov and 4 other people answered this question

What's the most important step when writing marketing content?

It sorta depends on what you mean by "marketing content."
If you are talking about mid-funnel content, like whitepapers, case studies, data sheets, product decks, certain blog posts ... then I am 100% with Ardath [always a safe place to be ;)].
Alternatively, if you ... more

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