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Joe Natoli
Chief UX Architect,
Mind Over Machines
66 points
I currently serve as Chief UX Architect at Mind Over Machines. For the previous 10 years I ran Natoli Design Group, a design firm specializing in Interface + Experience Design. I’ve worked in the field of Design for nearly 20 ...
I currently serve as Chief UX Architect at Mind Over Machines. For the previous 10 years I ran Natoli Design Group, a design firm specializing in Interface + Experience Design. I’ve worked in the field of Design for nearly 20 years now, and I call myself a UX Evangelist because I believe passionately in the power of activity-based design and engaging user experiences to drive profit and create loyal customers - and in many cases cut operating costs.
And that’s not just me talking – as they’ll tell you themselves, my past clients have realized substantial business benefits from this strategic approach to user experience design. With industry leaders like Chamberlain, Conde Nast, Johns Hopkins, Lucent Technologies, PHH Arval, SC Johnson, Woolrich and many more, we’ve proven the value of UX over and over and over.
Feel free to drop me a line at jnatoli@mominc.com.
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And that’s not just me talking – as they’ll tell you themselves, my past clients have realized substantial business benefits from this strategic approach to user experience design. With industry leaders like Chamberlain, Conde Nast, Johns Hopkins, Lucent Technologies, PHH Arval, SC Johnson, Woolrich and many more, we’ve proven the value of UX over and over and over.
Feel free to drop me a line at jnatoli@mominc.com.
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Jan. 5, 2011
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Jan. 5, 2011
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Jan. 5, 2011
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Jan. 5, 2011
is now following
Jan. 5, 2011
Joe Natoli
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Market research: Do customers really know what they want?
Jim York hit the nail squarely on the head -- your goal in querying customers in any way isn't to find out what they want -- it's to find out what they NEED. Much of the traditional approaches I have seen to this all ask ... more
July 21, 2010
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