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Joe Pulizzi

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Founder, Content Marketing Institute

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Found of the Content Marketing Institute. Co-Author of Get Content Get Customers and Managing Content Marketing.

Jan. 20, 2012

Joe Pulizzi is speaking at this roundtable

Social Media and Content Marketing For Business Q&A

Marketing

B2B

Blog

Content Marketing

5 more topics

Aug. 26, 2011

Joe Pulizzi answered this question

When you think of content marketing, what comes to your mind?

Hi Kim...funny you ask this. Here is a post where the leading content marketing experts talk about the biggest content marketing challenges. Very interesting. I love David Meerman Scott's - Fear!
http://www.contentmarketinginstitute.com/2011/08/content-marketing-challenges/ more

July 24, 2011

Joe Pulizzi and 2 other people commented on a roundtable

Expert Best Practices in Content Marketing

Thanks so much for the kind words Sharon. Really enjoyed the broadcast. Glad you did too. more

July 22, 2011

Joe Pulizzi and 1 other person answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

Is content marketing really a new concept?

Hi Bob...content marketing has been going on for hundreds of years. I take a brief answer at that in my latest blog post here. http://blog.junta42.com/2011/07/content-market-opportunity/
Actually, John Deere has been producing a custom magazine called The Furrow for more than 115 years. Today, companies are doing ... more

July 22, 2011

Joe Pulizzi and 3 other people answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

How long should a blog post be?

Wendy...great answers by all, but here is what I tell any content creator on a piece of content.
How long should my article/post be?
Answer: As long as it needs to be. more

July 22, 2011

Joe Pulizzi answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

Is content marketing only for b2b or is it also effective in b2c?

Hi Wendy...check out some really good examples from P&G targeting different consumers. http://homemadesimple.com targeting Moms. http://manofthehouse.com/ targeting Dads. and http://beinggirl.com targeting young girls.
Content marketing plays a role in every company, it just depends on the goals, the target and the choice in tool execution and ... more

July 11, 2011

Joe Pulizzi answered this question at this roundtable

Expert Best Practices in Content Marketing [7/14 @ 1 pm]

What is the difference between content marketing and creating marketing collateral?

Hi Jeff...simply put, marketing collateral is promotional material that communicates your products and services. Content marketing is the creation of valuable content on a consistent basis that positions your company as the helpful expert.
Content marketing are words and pictures that tell an engaging story. Marketing ... more

April 21, 2011

Joe Pulizzi and 2 other people answered this question

What is the difference between content marketing and inbound marketing?

Hi Dan...I believe you are right. A content marketing strategy contains both internal content needs as well as inbound/outbound messaging, which is why I've always preferred content marketing over the term inbound marketing.
Overall, the right message and the right time to the right audience on ... more

Dec. 9, 2010

Joe Pulizzi recommends this answer by Stephanie Tilton

How do you connect social media and content marketing?

Adding to Joe's great advice -- keep in mind that much of social media revolves around relationships and conversations. Part of your strategy and program must involve a commitment to engage with prospects and customers via the social media sites where they spend time. And ... more

Marketing

B2B Marketing

Content Marketing

Content Marketing Strategies

4 more topics

Oct. 25, 2010

Joe Pulizzi and 4 other people answered this question

What does a great content marketing plan contain?

Hi Steve...hopefully this will be of help.
Here is a deep dive into developing and maintaining the content marketing process:
http://www.contentmarketinginstitute.com/2010/06/managing-content-marketing-p...
Here is an overview of how to maintain an editorial calendar:
http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-...
Great question. Thanks
Joe more

Marketing

Content Marketing

Content Marketing Strategies

Aug. 29, 2010

Joe Pulizzi recommends this answer by Michele Linn

Content Marketing: How do you decide what content should require registration or not?

Like Jeff says, there is no one right answer, but in general, I think marketers should consider free/no-registration-required content for two reasons:
1) You want to increase the reach of your content: If your goal is awareness, it’s a great idea to not require registration. I ... more

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Joe Pulizzi

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