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Jan. 30, 2012
Joe Schwartz
recommends this answer by
Christine Crandell
What is the state of sales and marketing alignment in the technology industry?
Alignment is improving across the companies I talk to. A number of trends contribute to this: the rise of the chief revenue officer, economy, the unforgiving nature of social media, awareness of the financial rewards by boards and CEOs, and the rise of next generation ... more
Jan. 30, 2012
