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Joe Verdoorn
Principal,
SEC Planning, LLC
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A pioneer in the field of active adult community design, Joe Verdoorn has designed over 25 55+ communities that cater to the unique lifestyle needs of this market. These projects challenged him to realize that a new paradigm was needed ...
A pioneer in the field of active adult community design, Joe Verdoorn has designed over 25 55+ communities that cater to the unique lifestyle needs of this market. These projects challenged him to realize that a new paradigm was needed to meet the lifestyle expectations of active adults. To that end, he began researching the 55+ market, the demographics and psychographics, to understand the expectations and motivations of these exacting consumers. From this, he created an active adult community model that has become an industry standard. This research influenced the design, construction and administration of numerous active adult communities and expanded the knowledge base of the profession. With the aging of the Boomer generation, Joe continues to research this market and design communities that appeal to the ever changing needs and wants of the senior market.
Throughout his 30 year career as a planner and landscape architect, Joe’s involvement in the design, planning and realization of a diverse range of projects provides him a unique perspective on the land development process. His extensive knowledge is built upon years of experience guiding the planning process for an impressive array of projects located across the country. His planning and design experience extends to master planned communities, university/campus planning, environmental studies, park and recreational planning, urban design and historic preservation. From a project’s inception through build out, Joe is well versed in every aspect of the planning process and has the skills necessary to get the job done.
A principal at SEC Planning, LLC, Joe’s portfolio of projects includes Anthem (Henderson, Nevada), Sun City Grand (Phoenix, Arizona), Sun City Texas (Georgetown, Texas), Amberly (Cary, North Carolina), Rio Bonito (Ruidoso, New Mexico) and Pine Creek (Dallas, Texas).
SEC Planning, opened in 2001, offers land planning, landscape architecture and community branding services nationally from their office in Austin, Texas. Their staff of land planners, landscape architects and designers provides Client-Centered ThinkingTM to clients across the country.
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Throughout his 30 year career as a planner and landscape architect, Joe’s involvement in the design, planning and realization of a diverse range of projects provides him a unique perspective on the land development process. His extensive knowledge is built upon years of experience guiding the planning process for an impressive array of projects located across the country. His planning and design experience extends to master planned communities, university/campus planning, environmental studies, park and recreational planning, urban design and historic preservation. From a project’s inception through build out, Joe is well versed in every aspect of the planning process and has the skills necessary to get the job done.
A principal at SEC Planning, LLC, Joe’s portfolio of projects includes Anthem (Henderson, Nevada), Sun City Grand (Phoenix, Arizona), Sun City Texas (Georgetown, Texas), Amberly (Cary, North Carolina), Rio Bonito (Ruidoso, New Mexico) and Pine Creek (Dallas, Texas).
SEC Planning, opened in 2001, offers land planning, landscape architecture and community branding services nationally from their office in Austin, Texas. Their staff of land planners, landscape architects and designers provides Client-Centered ThinkingTM to clients across the country.