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Joey Muller

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Director of Marketing, INDI

40 points

Marketing director, social media strategist, community builder at INDI custom apparel. Denim, group buying, psychology, Facebook, bands, Dartmouth '95.

WEB: Joey Muller

June 29, 2011

Joey Muller is now following Josh Gordon and 6 other people

June 24, 2011

Joey Muller recommends this answer by Bram Van Daele

What’s an example of how you might set up an email test? Do you split the list in half?

It depends of course on a lot of factors, but as a general rule of thumb we normally approach A/B testing as follows
1. Create 2 different designs of your campaign. for example a different subject line, or
different call to action in the campaign.
2. ... more

June 23, 2011

Joey Muller asked a question

Is it the "Group" or the "Deal" that has staying power?

June 23, 2011

Joey Muller and 42 other people answered this question

POLL: Does social media marketing work for B2B lead generation? (y/n)

Definitely. And I would say Twitter trumps the others. Try direct messages and @Mentions to make your recipients feel extra special. Provide a relevant link and let their curiosity lead them back to you. more

B2B Social Media

June 23, 2011

Joey Muller answered this question

Does Groupon work for businesses that have significant marginal costs?

Right, some competitors are offering 75-25 splits right out of the gate. But if you're a great brand, you have more power than you might think. Even with Groupon. more

Customer Acquisition

June 23, 2011

Joey Muller and 2 other people answered this question

Which newspapers have launched or planned to launch Groupon clones?

LA Times is doing it. NY Times, too. I think any publisher with a solid base of subscribers would be silly not to try. more

June 23, 2011

Joey Muller and 7 other people answered this question

What is the best for small business exposure and marketing SEO, SEM, or SMM?

You will need all of them, but your budget is going to determine just how much of each you can realistically afford.
First, set up tracking! I always suggest Google Analytics because it's free and simple to install. Make sure you are tracking conversions, whether they're ... more

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