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John Cilio

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10 points

Nov. 23, 2011

John Cilio and 2 other people answered this question

What fun handouts do you pass out at tradeshows?

None, or maybe a simple business card with a url to access copies of the handouts we use to bring to the shows. Its not so much a cost statement as a waste statement. We found people rarely bring much home with them. Luggage space ... more

Content Marketing

Event Marketing

Nov. 23, 2011

John Cilio and 2 other people answered this question

Is e-marketing merging with e-commerce?

I think most marketers have seen the convergence of ecommerce with emarketing over the last several years. With the advancement and proliferation of sophisticated email tools electronic relationship marketing (emarketing) has advanced to the point that ecommerce is a natural role within the electronic business ... more

Online Marketing

Nov. 23, 2011

John Cilio and 1 other person answered this question

How politically correct do you have to be in your email marketing efforts during the holiday season?

Your e-mail message strategy should stay on target with it's level of "political correctness" regardless of when you send. If your brand and your message strategy are are on the edge and it works for you why change it for the holidays. Out of character ... more

Content Marketing

Email Marketing

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