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John Fox

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President, Venture Marketing

120 points

WEB: Marketing-Playbook

July 12, 2011

John Fox recommends this answer by Carlos Hidalgo

How many people should a marketing organization allocate to support a marketing automation system?

Craig:
To the point of your question if you are speaking strictly from the point of the software itself, that answer depends (we just started a political season so I can use that answer). Some systems require dedicated personnel and others can be achieved with part-time ... more

B2B Marketing Week

Content Marketing

July 11, 2011

John Fox and 23 other people answered this question

POLL: Which of the following do you believe would contribute MOST to economic recovery? Pick one.

Stanford, I follow your logic completely. And I certainly understand your point. The only problem with the proposed Fair Tax Initiative (and all the other ideas/opinions on this page) is that they will have NO appreciable impact on the economy for years to come due ... more

Economic Recovery

July 6, 2011

John Fox and 15 other people answered this question

What is your least favorite corporate buzzword/consultant-speak?

Thanks Chris, you're setting a high watermark. Here are the rules-of-the road for today's sprint: I'll be collaborating with Joseph on the deck since Craig's out of pocket today. Michael's heads-down on the preso to monetize the payload. Steve's socializing the top-line revenue generators with ... more

Human Resources

Boiling the Ocean

June 28, 2011

John Fox and 3 other people answered this question

How do you use blogs and social media to find ideal customers?

Candyce's approach is terrific. I love the simplicity (and the multiplier principle!):
Step 1: Write relevant content.
Step 2: Get it out to as many places as you can. more

June 28, 2011

John Fox and 12 other people answered this question

What is a good web-based CRM for a small business?

My favorite is SalesNexus. If you're moving off of ACT! (like I was), you'll love the ACT! import functionality. more

Information Technology

Cloud Computing

June 28, 2011

John Fox and 7 other people answered this question

What is the best for small business exposure and marketing SEO, SEM, or SMM?

SEO and SEM assume you have content on your site (or maybe your blog). Since you said you were just starting to market your business your first step should be to create compelling or persuasive content. As Jeff Ogden suggested in his article, there are ... more

May 26, 2011

John Fox recommends this answer by Matt Heinz

What's the one piece of advice you would give to an entrepreneur who is looking to start a company?

I'll never forget the very first day of Heinz Marketing. It was just me, a laptop and a (pending) business license. I had a meeting with a new client in downtown Seattle in the morning, and a prospect in the afternoon. My mid-day office? The ... more

Entrepreneurship

Nov. 30, 2010

John Fox and 23 other people answered this question

If a person wishes to become an effective senior leader, what traits should they develop?

I thought the question was asking what it takes to be an effective senior LEADER... not a senior manager. Effective managers and effective leaders are not synonymous terms. While all the traits mentioned earlier are noteworthy, they strike me as nice-to-have traits for managers and ... more

General Management

Leadership Development

Leadership Excellence

Leadership Qualities

Nov. 16, 2010

John Fox recommends this answer by Todd Miechiels

How much SEO can you manage yourself given the toolsets and resources that are out there?

I started an SEO firm back in 2000 and watched a lot of companies spend a lot of time and money trying to get higher in the rankings without ever giving much thought or focus on better converting the traffic they already got. I got ... more

Online Marketing Campaign

Online Marketing Tools

Search Engine Optimization

Search Engine Optimization Services

Nov. 11, 2010

John Fox asked a question

Increased Pressure to Re-think or Defend your Channel Strategy?

Channels Management

Nov. 10, 2010

John Fox and 24 other people answered this question

Sales and Marketing 2.0: Does sales care about sales-marketing alignment?

I'm with Dennis. I believe marketers, in general, haven't answered the basic question the Sales team is asking, "What's in it for me?" No platitudes, long speeches, whiteboard diagrams. more

Sales and Marketing Alignment

Sales Management

Nov. 9, 2010

John Fox and 12 other people answered this question

Is SEO lost if I redesign my site or content?

All of the above are right on.
If you do change structure, make sure to use 301 redirects so Google knows where to find the relocated content. I've done a dozen or so redesigns and have had zero problems when I use the 301 redirects. ... more

Information Technology

Search Engine Marketing

Search Engine Optimization

Nov. 9, 2010

John Fox and 4 other people answered this question

How do I turn my business into a franchise?

If you need more locations to serve a growing base of customers, and you have no interest in adding company stores, one good alternative is licensing the business concept rather than franchising.
While the services you must provide to your operators would be similar to ... more

Franchise Operations

Franchise Opportunities

Nov. 9, 2010

John Fox answered this question

NFIB Small Business Index rises: are you more optimistic today?

In my corner of the world, I have seen little to suggest optimism. I do see small businesses [finally] getting serious about cutting costs through leaner operations, cost controls and smart investments in technology infrastructure. more

Economic Sentiment

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