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Sept. 28, 2011
John Genza
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7 other people
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How to Measure the ROI of Marketing Automation Software
[9/22 @ 11 am]
What are the three metrics every b2b marketing organization must track?
Potential and Risk could be two of the factors. Due Diligence Rating (DDR) can help assess the potential and risks of B2B opportunities between strangers. For an example of DDR, see http://www.rdsug.com/diligence.php at RDS. more
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