Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

John Kearney

Follow Following Unfollow

Consultant, Sales Benchmark Index

0 points

John Kearney serves as a Consultant at Sales Benchmark Index (SBI), a professional services firm focused exclusively on sales force effectiveness.

Aug. 8, 2011

John Kearney recommends this answer by Rebecca Gill

What must be in place before a company implements its social media strategy?

When I give a Social Media Boot Camp class I teach companies to ask themselves *and* answer ten questions before starting social media activity.
1. What are your objectives?
2. What type of user will you be?
3. What audience are you targeting?
4. Who is in control of ... more

Social Media Management

Social Media Marketing

Aug. 4, 2011

John Kearney is now following Ann Bares and 17 other people

Aug. 4, 2011

John Kearney and 52 other people answered this question

How much does correct spelling and grammar matter when blogging?

It's good to see fine grammar is back in style. Centuries ago, writing was the most efficient and powerful means of communication. Then came the telephone. While grammar did not directly suffer, it's importance was diminished. Years later we saw the rise of instant messaging, ... more

Aug. 2, 2011

John Kearney and 5 other people answered this question

How can small businesses, ones that don't have dedicated marketing resources, maximize social media?

Even without a dedicated marketing team a small business should be able to put an effort into gaining visibility in social media. It has to have great content and a strong network of like-minded individuals that can benefit from it. As in the the daily ... more

Marketing Department

Social Business Week

July 21, 2011

John Kearney and 5 other people answered this question

When is it OK to push-back or challenge a prospect?

The role of a sales person is evolving with the rise of web based information. Clients now have access to information that salespeople used to have to take time to explain. The sales person is now taking on the role of a trusted adviser, helping ... more

Sales Management

Following 10 Topics

Lead Management

Sales Strategies

Following 18 People

Followed by 8 People