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John Muehling

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Vice President of Marketing, VIRGO

27 points

John is an accomplished, 14-year marketing veteran who possesses a solid command of traditional and progressive marketing strategies and tactics. His deep experience in sales, combined with his knowledge and passion for marketing has helped him master techniques for aligning ...

John is an accomplished, 14-year marketing veteran who possesses a solid command of traditional and progressive marketing strategies and tactics. His deep experience in sales, combined with his knowledge and passion for marketing has helped him master techniques for aligning marketing with sales. As a consummate CRM and data analytics expert he is able to identify market and buying trends which lead to more successful targeting and higher conversion rates.

John also embraces the close relationship between marketing/sales and information technology and feels we are on the cusp of a great convergence between automation and human intelligence.

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June 3, 2011

John Muehling and 4 other people answered this question

How many people in your company work exclusively on social media?

At VIRGO, we do not have a single person dedicated to social media. Our situation may be unique, but since we are an information distribution company and have both marketing personnel and editorial staff, we have made it the job of both to maintain and ... more

Marketing Strategies

Jan. 25, 2011

John Muehling and 23 other people answered this question

What are the most effective methods for getting targets to open direct mail?

Direct mail is most successful when it is planned as part of a multi-channel strategy and it is fully integrated with a CRM to gather response data. When developing the piece, personalization of the message is critical! If possible, try to segment the messaging, based ... more

Dec. 14, 2010

John Muehling recommends this answer by Brad Nichols

What is your primary purpose for using social media?

Goods points both - I think there is also a maturity of 'social media savvy' for lack of a better term that will affect how successfully an organization can effectively capitalize on this new medium. If you're company is not yet geared culturally to put ... more

Customer Service

Oct. 29, 2010

John Muehling and 30 other people answered this question

Are the "lines" that separate marketing and sales becoming increasingly blurred?

Wow, I could have never expected such a great conversation to evolve from my question! Thanks to everyone who has chimed in thus far; I look forward to seeing additional posts as well.
Steve, I agree with you on the credit to Michael Fox. I originally ... more

Oct. 26, 2010

John Muehling and 2 other people answered this question

What is the best way to fish where buyers swim?

I agree with all of what Kendra says...but since I fish, I'll throw my 2 cents in as well. In short, bring the buyers to you.
Think about what some ocean fishermen do. They often navigate into the blue waters (i.e. blue ocean strategy) and ... more

Focus Interactive Summit

Oct. 26, 2010

Ky Ekinci selected a best answer for

What's the best way to embed a picture to your Outlook email signature?

Do you use MS Outlook? How do you handle images in your email signature?
I call the image(s) in my outlook email signature from the internet (from our website). But I see when some people respond, they become attachments, and broken images appear where the ... more

Email Signature

Oct. 19, 2010

John Muehling recommends this answer by Neil Swanson

CRM adoption: How do you get sales reps to use your CRM system?

Dan - Sales rep DNA typically does not include detailed data entry skills or desires. On the other hand, management needs to see activity, pipelines, forecasts, etc.
I would recommend keeping the data entry portion of their CRM use to a minimum, just enough to ... more

Oct. 19, 2010

John Muehling and 3 other people answered this question

Direct Message or Email? What is more effective to reach someone?

Hello Craig,
I believe one of the reasons is the restricted nature of DMs. When I'm on the go (which is usually all the time, I mean, who isn't?) I like the fact that I can have a quick conversation with someone to get or provide ... more

Oct. 5, 2010

John Muehling and 4 other people answered this question

Marketing Automation: Is Marketing Automation appropriate for SMBs?

Hi Courtney,
Several good points here. I especially agree with Lydia in the sense that many companies lack data collection processes and often lack the manpower to develop an ongoing stream of relevant content. This can leave sales teams handicapped and facing lower close ratios, because ... more

Marketing Automation

Sept. 28, 2010

John Muehling recommends this answer by Kim Albee

How will social media change lead nurturing?

Great answers so far... It all boils down to CONTENT. If you want to participate on social media sites to drive interest, the only way to do that is through having relevant and engaging content.
Social Media is a distribution channel.
You Tube is a ... more

Lead Nurturing Tools

Marketing Automation

Sept. 23, 2010

John Muehling recommends this answer by Carlos Hidalgo

When will the marketing automation industry consolidate?

Shawn:
Consolidation has already begun with Oracle acquiring the assets of Market2Lead - http://www.oracle.com/market2lead/index.html and has now integrated it with their CRM platform - http://snurl.com/15xiiq as well as IBM's acquisition of Unica - http://www-03.ibm.com/press/us/en/pressrelease/32309.wss
I do believe, as do many others, that this is the tipping point ... more

Marketing Automation

Marketing Automation Industry

Marketing Automation Market

Sept. 23, 2010

John Muehling and 11 other people answered this question

I've heard that Eloqua is losing market share to Marketo- is that true?

Great and very poignant conversation! I see a huge and VERY bright future for marketing automation, anyone that has a clue about marketing should agree. What I do not see is the “buy-in” from many established, small business owners. I recently worked for a 25-year ... more

Marketing Automation

Marketing Automation Campaigns

June 27, 2010

John Muehling recommends this answer by Michael Brenner

What does a great content marketing plan contain?

Hi Steve,
Both Joes have provided some great articles and guides for you. I think of it very simply as a 4-dimensional matrix of buyer persona, pain point, stage and type. An inventory of what you have today should very quickly show the gaps you ... more

Content Marketing

Content Marketing Strategies

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