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John Ribbler

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President, Media Pro, Inc.

87 points

I help executives and business owners solve problems, take advantage of opportunities, and communicate what is most important to the people who are most important to them.

We show small companies how to plan for growth and use resources typically ...

I help executives and business owners solve problems, take advantage of opportunities, and communicate what is most important to the people who are most important to them.

We show small companies how to plan for growth and use resources typically available only to major enterprises.. We enable large organizations to nimbly manage special projects that usually require teams, committees and huge budgets.

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Feb. 2, 2012

John Ribbler and 4 other people answered this question

What is the best and most cost effective way to email businesses without obtaining their permission?

No one wants to help David become a spammer. At the same time, Chad and others may be assuming that his potential audience is in the tens of thousands.
If you know what your target customer looks like, you can do your own research on ... more

Email Marketing

Feb. 2, 2012

John Ribbler asked a question

Where can I find general conversion rate studies and results?

Demand Generation

Jan. 26, 2012

John Ribbler asked a question

Why does SalesForce.com have such a vast footprint?

Sales Force Automation

Sales Process Improvement

Dec. 29, 2011

John Ribbler and 19 other people answered this question

What makes content go viral?

If you are asking this question, you probably have not read "The Tipping Point" by Malcolm Gladwell. more

Dec. 13, 2011

John Ribbler recommends this answer by Chris Selland

What is the single most important thing you've learned about business that college can't teach?

That success depends very little on what you know, and very much about your ability to work effectively with others.
Also that where you went to college means very (very) little. more

Customer Service

Human Resources

Dec. 9, 2011

John Ribbler recommends this answer by David Raab

Does adoption mean purchase or use? Are there statistics on how many companies who contract SaaS MA get it working?

As Bryan says, few companies seem to actually stop using marketing automation once they buy a system. Vendors in the space typically say they have retention rates above 95%. I interpret that to mean that clients get enough value to justify the system even if ... more

Lead Management

Nov. 29, 2011

John Ribbler recommends this answer by Jim Watson

What are the best methods and resources for training a sales team to effectively use CRM?

Hi John,
I'll share what's worked for me in the past:
1. Set the stage for the training, before you train:
Long before the implementation, it helps to get all stakeholders and even end users on board with the concept of CRM. A solution-agnostic 60-minute ... more

Customer Service

Nov. 15, 2011

John Ribbler is now following Michael Krigsman and 3 other people

Nov. 11, 2011

John Ribbler and 1 other person answered this question

Is it a mistake to not send holiday cards to my clients this year or is it acceptable cost cutting?

I've always believed that Harvey Mackay got it right. Sending holiday cards in December is meaningless. Nobody pays attention. Send them at Thanksgiving or don't send them at all. more

Customer Service

Nov. 11, 2011

John Ribbler and 2 other people answered this question at this roundtable

MAI Series: A Sales View of Marketing Automation [11/10 @ 11 am]

Can you describe any successful experiences converting an old-school,process-resistant sales professional into someone who gets the new paradigm?

Brock,
I am looking forward to your article and can feel the "blood, sweat and tears" that you put into it.
However, the gist of my original question and Alex's response was experience in the real world. I did not "assume" I had a people problem. I ... more

Lead Management

Marketing Automation

Sept. 23, 2011

John Ribbler and 2 other people answered this question

What should marketers take into consideration before marketing to IT professionals?

Andrew, I checked out XeeMee thanks to your link. Looks very interesting. I plan to get into it over the weekend. more

Information Technology

IT Professionals

Sept. 15, 2011

John Ribbler and 3 other people answered this question

Are there any potential downsides or landmines associated with having influence?

General Management

Human Resources

Sept. 14, 2011

John Ribbler and 3 other people commented on this post

Will Increasing Your Email Newsletter Frequency Satisfy Or Scare Your Customers?

No matter how long engineers and architects argue about which comes first, form or function . . .
when it comes to e-mail FREQUENCY always follows VALUE. If your offer is overwhelmingly compelling or your content is irresistibly enticing, send it as often as you ... more

Email and Messaging

Aug. 30, 2011

John Ribbler and 7 other people answered this question

Would the adoption of marketing automation take off in a bit way if it was made DEAD EASY?

Wow. I have strong thoughts on this issue, but Steve pretty much captured them all. Kudos.
All I can add is my standard mantra: "There is nothing automatic about marketing automation." more

Demand and Lead Generation

Demand Generation

Aug. 27, 2011

John Ribbler and 21 other people answered this question

How do you decide which customers are more important than others?

Dave, your response does indeed expand the subject.. The ways that companies approach new markets are too often complicated, costly, and ineffective. I believe the first step is to both systematically and informally (no, they don't have to be contradictory) assess and communicate with thought ... more

Customer Service

Customer Experience Management

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