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March 12, 2010
John Shomaker
and
6 other people
answered this question
Does marketing or sales own lead qualification?
I believe the answer is straight-forward,based on the length and consideration of the customer's purchase cycle. Let's take two extremes: a consumer's purchase of AT&T mobile phone service versus a mid-market enterprises's purchase of SAP's ERM software. In the former marketing is generating demand, but ... more