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Johnny Giles

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Principal Owner, Expert Business Presentations

22 points

I am a professional business consultant who is an expert business plan and presentations writer. While I do not possess formal academic credentials that substantiate my vast business acumen and skills my portfolios and recommendations should over-shadow that. I have ...

I am a professional business consultant who is an expert business plan and presentations writer. While I do not possess formal academic credentials that substantiate my vast business acumen and skills my portfolios and recommendations should over-shadow that. I have written hundreds of business plans and short business presentations for small mom and pop businesses to publically traded companies. I also have the pleasure of working for and representing an influential lobbying and government services firm in Charlotte NC named 56th Command, Ltd. that is operated by Christopher Petrella. Please feel free to contact me anytime for more information.

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WEB: http://www.expertbusinesspresentations.com/

Sept. 26, 2011

Johnny Giles and 6 other people answered this question at this roundtable

Simplifying Social Business: The Promise of Social CRM, part 1 [9/21 @ 11 am]

Who is responsible in an organization for ownership of social media implementation? Is it a cross department endeavour?

As a consultant I have encouraged my clients who have start-ups to those who have multi-department business to allow all of its Team members to participate in creating a social media presence for the company. I suggest that a set of ground rules be discussed ... more

Customer Service

Sept. 26, 2011

Johnny Giles asked a question

Is a custom business plan better than a template based business plan?

Sept. 26, 2011

Johnny Giles and 4 other people answered this question

POLL: Where has your company seen the most ROI on social strategies?

B. I receive the best ROI from Marketing & PR and it is funny after spending thousands of dollars in this area I generate the most business from affluent clients off CraigsList ads.
C. Is a close runner up because my clients are always happy to ... more

Customer Service

Social Business

March 7, 2011

Johnny Giles and 3 other people answered this question

When should you use videos as part your email marketing efforts?

Hi Ralph,
I tell all of my clients that their video is a tool to generate interest and not a tool to close the sale. If their video is visually stimulating, informative and short then it is more likely to generate results.
To answer your question there ... more

Email Marketing

Email Marketing Strategies

Email Marketing Tactics

Jan. 21, 2011

Johnny Giles and 11 other people answered this question

Why the clients don't reply?

I agree with Mickael and will add the following...
The nature of the largest majority of consumers in todays society is based in both instant gratification and simplicity. They want answers now and they want the "seller" of whatever product or service they are considering to ... more

Jan. 18, 2011

Johnny Giles and 2 other people answered this question

What is your company's most valuable asset and why?

My three YouTube Videos;
YouTube Video 1 for EBP Business Presentations:
http://www.youtube.com/watch?v=3epJddBbfsk
YouTube Video 2 for EBP YouTube Video Design:
http://www.youtube.com/watch?v=AH9ucAZZnLc
YouTube Video 3 for EBP Lobbying Firm Representation:
http://www.youtube.com/watch?v=kEm-3gIweMM
They quickly convey my primary services and direct a lot of traffic to my website. My portfolios then do the rest.
Johnny ... more

General Management

Intellectual Property

Jan. 9, 2011

Johnny Giles asked a question

Where do you have an on-line presence (i.e. what social media platforms do you use)?

Business Marketing

Jan. 6, 2011

Johnny Giles and 1 other person answered this question

What are some things that you feel are lacking in social media sites today?

While many platforms support Video a large majority do not. Being able to feature one or more videos would benefit those like myself who use videos to outline my primary services...
YouTube Video 1 for EBP Business Presentations:
http://www.youtube.com/watch?v=3epJddBbfsk
YouTube Video 2 for EBP YouTube Video Design:
http://www.youtube.com/watch?v=AH9ucAZZnLc
YouTube ... more

Social Media Sites

Jan. 6, 2011

Johnny Giles and 1 other person answered this question

What was your favorite social media tool of 2010?

I had the best results from my YouTube Videos;
YouTube Video 1 for EBP Business Presentations:
http://www.youtube.com/watch?v=3epJddBbfsk
YouTube Video 2 for EBP YouTube Video Design:
http://www.youtube.com/watch?v=AH9ucAZZnLc
YouTube Video 3 for EBP Lobbying Firm Representation:
http://www.youtube.com/watch?v=kEm-3gIweMM more

Jan. 5, 2011

Johnny Giles answered this question

Do I have to go through a payment processor to get a credit card terminal?

Hi Chris, to avoid monthly charges I use both PayPal and Square, Inc. to process credit/debit card purchases made by my clients. Square is an iPhone app that is free and PayPal is also free to use though both charge a 2-3%+/- fee for each ... more

Credit Card Terminal

Financial Services

Merchant Account Provider

Dec. 29, 2010

Johnny Giles asked a question

Has your business or anyone else you know ever used a Lobbying firm?

Government Services

Dec. 29, 2010

Johnny Giles and 4 other people answered this question

Where does a small business go to begin their link building campaign?

I created this model Stephanie to share some ideas with my associates and clients;
http://www.businesshyperlink.com/EBP20.jpg
On my website I created and Associates page that allows me to feature the websites of my associates to give them more exposure and I highly recommend this;
http://www.expertbusinesspresentations.com
My favorite platforms ... more

Small Business Internet Marketing

Dec. 28, 2010

Johnny Giles asked a question

What are the best "FREE" sources of on-line marketing you utilize for your business?

Business Promotion

Generating Business

Increased Website Traffic

Dec. 28, 2010

Johnny Giles and 5 other people answered this question

How can I increase clickthrough rates in emails?

Hi Courtney,
I have an interactive signature through eSigMarketing and my signature has 4 buttons that lead to my website, my two YouTube videos and my LinkedIn profile. I can track the number of clicks through the administrative site I have access to and the cost ... more

Email Campaigns

Email Marketing

Dec. 28, 2010

Johnny Giles and 7 other people answered this question

Why wouldn't I use Vonage as a business phone service?

Chris, any VOIP service is only as good as your Internet speed from the point the device is connected. I use Vonage and currently forward all of my calls to my cell. I will be reconnecting my phone directly to my modem soon though as ... more

Information Technology

Dec. 28, 2010

Johnny Giles and 12 other people answered this question

How do you generate Twitter followers?

I deeply appreciate everyones point of view on this topic! It seems the common belief that "organic followers" and small original numbers are best and while for some that may be the case for the majority that simply is not! Business principles are relative to ... more

Twitter Followers

Twitter Marketing

Dec. 23, 2010

Johnny Giles answered this question

Why does a manufacturer need a Website?

Hi Marc, good question!
I think a manufacturers website is a great place to provide product information, details on warranty coverage, disclosures and to list or provide a catalog of the products they sell from manuals to spare parts information. Most of the larger manufacturers websites ... more

Dec. 23, 2010

Johnny Giles and 14 other people answered this question

Should I add my social media accounts to my email signature?

Hi Sandra, send me an e-mail to cre8ivejg@yahoo.com and I will e-mail you a reply and you can see my interactive signature which has four buttons that direct people when clicked to my website, my 2 YouTube videos and my LinkedIn profile. I used eSigMarketing ... more

Email Signature

Dec. 22, 2010

Johnny Giles answered this question

Why would you use normal costing instead of actual costing?

Hi Richard... I am a professional business plan writer and consultant and to answer your question I would say "in the course of creating a financial forecast."
When creating financial forecasts and/or pro-formas for my clients within the business plans I write I typically use a ... more

Accounting Services

Accounting Software

Dec. 22, 2010

Johnny Giles asked a question

How many people use MerchantCircle?

On-line Profiles

Dec. 22, 2010

Johnny Giles and 1 other person answered this question

What are the biggest problems that people encounter when drafting a Franchise Operations Manual?

Caleb,
In my opinion its "trying to complete the manual too fast and leaving out important information."
In the USA and in many other countries Franchises are regulated and the regulating entity or agency provides an outline of what must be included in the manual. Aspects of ... more

Franchise Operations

Franchise Operations Manual

Dec. 22, 2010

Johnny Giles and 3 other people answered this question

How does LinkedIn figure into you and your company's plans for 2011?

Hi J.D., I agree with Scott and Erin but will add that I participate in Groups and this allows me to network with people who need my services and form relationships with others I can associate with. A free membership will allow you to join ... more

Linkedin Consultant

Linkedin Marketing

Dec. 22, 2010

Johnny Giles and 4 other people answered this question

What is the single most innovative ad that you have seen this year?

Hi Cindy, what a great question...
In best ads;
1. High quality image ads on CraigsList and BackPage are impressive.
2. Nice YouTube Videos.
3. Video E-mails (I receive 1-2 a week on average).
4. Favorite TV Commercials (Mayhem by Allstate).
5. Favorite Radio Commercial (skits that resemble ads in 40's- ... more

Dec. 22, 2010

Johnny Giles and 5 other people answered this question

Does anyone have negotiating tips on making sure you get the best deal when outsourcing payroll?

If you look for 3 key factors in a service provider negotiations are not needed;
1. Economy
2. Accessibility
3. Reliability
There are many providers offering economical solutions who give you incredible access to your account giving you control and who are reliable. If you can use ... more

Human Resources

Payroll Outsourcing

Dec. 22, 2010

Johnny Giles and 5 other people answered this question

What sales tools are "must haves" for successful inside reps & how do they/you use them?

One of the most simple tools can be provided to your sales team in two forms; on-line virtual media format and printed materials and it is an impressive sales package.
Sample:
http://www.businesshyperlink.com/EBP10.jpg
Your sales team need to have the ability to provide information to existing, new and ... more

Dec. 22, 2010

Johnny Giles answered this question

what is the most important thing to do when opening a hotel???

As a business consultant I have written many business plans for hotel/motel owners and consulted them on increasing business. There are 4 things I would suggest;
1. Join your local Chamber of Commerce if you are in the USA and if not associate with a US ... more

Dec. 21, 2010

Johnny Giles answered this question

What are the financial pros and cons of purchasing an existing business?

While the actual answer is relative to the buyer, the seller and the performance of the business being sold or the industry being represented here is a good rule of thumb...
Buying a business with an existing and loyal customer/client base is a good idea if ... more

Busines Finance

Business Ownership

Following 4 Topics

Following 0 People

Followed by 3 People

Knowledgeable in 16 Topics

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