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Jon Borillo

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Online Marketing Head, Magellan Solutions Outsourcing Inc.

18 points

Seasoned marketing manager with 12 years of experience in advertising, marketing communications from agency, IT, B2B media and call center industries.

March 11, 2012

Jon Borillo and 3 other people answered this question

What do you think of the new YouTube redesign?

It’s cleaner than the previous one. The left side panel helps you navigate the links easily.

Feb. 23, 2012

Jon Borillo is now following Eddie Robinson and 1 other person

Feb. 20, 2012

Jon Borillo and 10 other people answered this question

What is the best advertising campaign you have ever seen?

The best ad campaigns (for me, because they were top of mind without using references and I can recall them easily)
Marlboro – Come to where the flavor is, Come to Marlboro country
Got Milk?
BMW – The Ultimate Driving Machine
Apple – Think different. ... more

Advertising Campaign

Brand Awareness

Feb. 19, 2012

Jon Borillo and 22 other people answered this question

If you had to choose one device, which smartphone would you have today at work and why?

I use a BlackBerry simply because the Bold model gives me up to 2 days of battery life (if I am under a data plan like social and email) or 3 days when I am not. I always use the password keeper app for all ... more

Information Technology

Feb. 13, 2012

Jon Borillo and 22 other people answered this question

What is the most powerful technique in SEO?

Quality content is the best SEO technique. SEO – the process of preparing your web site to be indexed - is about putting your web site in the top positions of the search engines, with the hope of getting noticed by customers based on volume ... more

Digital Marketing

Online Marketing

Search Engine Optimization (SEO)

Feb. 5, 2012

Jon Borillo and 3 other people answered this question at this roundtable

20 Years of Selling—A Discussion of Truth [2/3 @ 11 am]

With so many channels, what is the most effective method to reach B2B prospects today (phone, Focus, Facebook, Twitter, etc.)?

Great advice, Pat. It’s really about having a clear understanding of the journey your target customers make to find you. You need to be accessible and available. Great reminder for B2B marketers to stay on track in their campaigns. more

Marketing Technology

Jan. 31, 2012

Jon Borillo answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

How can you make your marketing efforts more personalized and relevant without spending a lot more time and money?

E-mail marketing minus the intimidating hard sell in the copy can make your campaign more personal and relevant to a target group. ESPs allow you to do this. You just need to have a good understanding of their needs and provide the right solution. Often, ... more

Jan. 31, 2012

Jon Borillo and 7 other people answered this question

What are the challenges of a company growing from small to medium size?

The real challenge is keeping the momentum. We’d think we found the right formula for success but things begin to happen due to competition, market forces, change in online trends etc. We need to have a solid understanding of our customers and the environment we’re ... more

Business Growth

Jan. 30, 2012

Jon Borillo and 5 other people answered this question

Does it ever make sense to outsource your lead generation follow up?

If it makes your work faster and more efficient than ever, then I see no problem in outsourcing my lead-generation follow up. There are call centers out there that offer short-term contracts so you won’t have to be stuck to one year or more.
Call ... more

Lead Generation

Jan. 30, 2012

Jon Borillo and 7 other people answered this question at this roundtable

Understanding Customer Service in 2012 [1/26 @ 1 pm]

To better serve customers, what do companies absolutely need to understand about their customers?

As a company, we need to understand that customer service transcends beyond answering questions and solving problems.
In the age of technology and social media, customer service is the new marketing. People will talk about how they are treated and share this experience to others ... more

Customer Service

Customer Experience

Customer Service Development

Jan. 30, 2012

Jon Borillo and 11 other people answered this question

How do you stay focused?

Most small business owners have a corner on that one. Inasmuch as they want to spend 100% on their core business [selling or marketing their products], they’re stuck with the usual admin chores that eat up their precious time. You may want to entrust labor-intensive ... more

Personal Productivity

Jan. 29, 2012

Jon Borillo and 4 other people answered this question

What is most effective for promoting a counseling service?

Anything that fosters communication, interaction and collaboration with target visitors – that will establish your presence and promote your services. It can be forums or collaborative Q&A.
Inbound Call Center Services for Small Businesses - http://www.magellan-solutions.com more

Counseling Service

Jan. 29, 2012

Jon Borillo and 1 other person answered this question

What are the best blogs to learn about branding, positioning and identity?

Blogs I like are the following:
Seth Godin – http://sethgodin.typepad.com/
BusinessWeek Brand Equity - http://www.businessweek.com/innovate/brandequity/
Hubspot - http://blog.hubspot.com/
http://www.magellan-solutions.com

Jan. 29, 2012

Jon Borillo and 5 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

How often should a company publish content? Would you agree that quality is better than quantity or should a business insert "fluff" in between posts?

How often? As long as there’s something informative and relevant to talk about. I don’t think it’s the sheer number of content we churn out but the quality views we provide.
Quality content often translates to our position as a thought leader in the industry ... more

Jan. 29, 2012

Jon Borillo and 14 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Why is content marketing so important right now?

Industry research says that 50% of qualified leads who visit a web site are not ready to buy. We need to provide them with information to ease through the decision process and eventually persuade them to buy.
Content marketing has never been this critical in ... more

Jan. 22, 2012

Jon Borillo and 27 other people answered this question

Which social website is best for business use?

Linkedin remains one of the best social web sites for business use. It's because I can join several groups from different industries like call center or small businesses. I am pretty much open to anything for as long as there's real engagement with our target ... more

Online Marketing

Following 8 Topics

Customer Experience

Customer Service

Customer Service Development

Marketing Automation

Social Customer Service

Following 2 People

Followed by 2 People

Knowledgeable in 10 Topics

Social Networking

#31 of 125

Online Marketing

#137 of 360

#472 of 1429

#973 of 2156

#1222 of 2984

Customer Service Development

#20 of 20

Social Customer Service

#29 of 31

#46 of 46

Customer Experience

#152 of 160

Customer Service

#730 of 785