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Jon Ferrara

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CEO, Nimble

78 points

July 13, 2011

Jon Ferrara is speaking at this roundtable

Understanding Social CRM

Customer Service

Customer Experience

Customer Loyalty

March 2, 2011

Jon Ferrara recommends this answer by Michael Krigsman

What are the differences between Salesforce.com's Chatter and SAP's new Sales OnDemand product?

Jon,
Yes, I have spent time with both products and been briefed by SAP about OnDemand.
As others have said, the SAP product has deep process integration, so it is not just a "social layer." That said, Chatter is also working in that same direction. Both products ... more

Enterprise Software

Jan. 27, 2011

Jon Ferrara and 6 other people answered this question

What is the current state of the social crm movement?

Outside of the #SocialMedia Kool-Aid drinking early adopters do the majority of potential business customers even know what #Social is? Do business really use their CRM platforms for relationship management? Most business people are still managing their contacts using the simple tools like Outlook, Address ... more

Jan. 24, 2011

Jon Ferrara is now following

Jan. 24, 2011

Jon Ferrara is now following

Jan. 24, 2011

Jon Ferrara is now following

Jan. 24, 2011

Jon Ferrara is now following

Oct. 13, 2010

Jon Ferrara and 5 other people answered this question

What are the top challenges of a SCRM system?

I agree with you Khushbu that simply plugging the Social fire hose into your CRM system does not equate Social CRM. I also concur that proper filtering and analytics will be crucial to being able to differentiate content and focus on relevant items.
Good points. more

Oct. 6, 2010

Jon Ferrara and 5 other people commented on a brief

A Quick Look at the Social CRM Vendor Landscape

Hey Paul,
Nice job updating the #sCRM SocialCRM Landscape. It is certainly a confusing time out there for the customer when 'Everyone' is using the term Social & CRM. Simply put I think #sCRM includes three major pieces, CRM (The heart of which includes the three ... more

Information Technology

Sept. 27, 2010

Jon Ferrara and 6 other people answered this question

When it comes to cloud computing are you on Team Ellison (Oracle) or Team Benioff (Salesforce.com)?

Hi Brent,
Good question on a topic that is hot and will be with us for a long time. I think it's important to listen your customer/constituency and deliver what they need/want. At this point the interest by Nimble END Users/VARS has been minimal for a ... more

Information Technology

Cloud Computing Solutions

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