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Jonathan Frei

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Sales/Marketing, NeoGenomics

64 points

I am the digital marketing specialist at NeoGenomics Laboratories.

WEB: jonathanfrei.com

July 20, 2011

Jonathan Frei and 11 other people answered this question

What sales book would you recommend and why?

I suppose the lesson in that book is persistence and offering product add-ons.

July 14, 2011

Jonathan Frei is now following Craig Rosenberg and 1 other person

Nov. 15, 2010

Jonathan Frei and 9 other people answered this question

Can SEO lower my conversion rate?

It can lower your conversion rate since there will be more people coming to your website overall. The % rate may go down, but the total number of conversions will likely rise. That is unless you're practicing black hat SEO that is sending tricking people ... more

Conversion Rate

Search Engine Optimization

Search Marketing

Nov. 12, 2010

Jonathan Frei and 3 other people answered this question

Can tagging your photos increase your SEO?

Yes. The image title, the name of image file, and the alt text can all contribute to SEO. These are also elements that power Google's image search. more

Online Marketing

Search Marketing

SEO. Search Engine Optimization

Oct. 28, 2010

Jonathan Frei and 5 other people answered this question

Which B2B marketing metrics are most important?

1. # of leads
2. Cost per lead
3. Cost per sale
4. Leads per sale
For B2B marketing metrics, it's important to control the cost per lead, but at the same time make sure that you're generating enough leads and sales dollars from those leads to make sure ... more

Oct. 27, 2010

Jonathan Frei and 5 other people answered this question

What should go in your email signature?

Who you are and how to contact you.

Email Etiquette

Email Signature

Oct. 27, 2010

Jonathan Frei and 10 other people answered this question

How has digital media changed your approach to marketing?

We've certainly been devoting more resources to online marketing. As a software company, we've started to focus on providing more educational content to our prospects as a marketing strategy. Rather than just trying to funnel everyone into a 30-day free trial, we're starting to capture ... more

Online Marketing

Oct. 27, 2010

Jonathan Frei and 30 other people answered this question

Are the "lines" that separate marketing and sales becoming increasingly blurred?

No, they're not becoming blurred. Marketers are just doing more to engage prospects all along the sales cycle. They're working parallel to the sales team supporting them like they've always done. The changes may be more in the marketing team hanging onto a lead longer ... more

Oct. 27, 2010

Jonathan Frei and 2 other people answered this question

Starbucks Digital Network: what are the reasons Starbucks is moving into the content business?

Starbucks is moving into the content business because everyone is moving into the content business. That doesn't make them a follower. They're continuing to lead the way and showing how big brands all have to be media companies as well to continue to engage their ... more

General Management

Aug. 13, 2010

Jonathan Frei recommends this answer by Vaibhav Domkundwar

How do you make your website "findable"?

Here's the best way to cut through all the noise and do the basics right:
- Create a website with a good information architecture that is easy. You can use WordPress to create your site as its one of the most SEO friendly CMSs out ... more

Hosting and Bandwidth

Online Marketing

Search Engine Optimization

Aug. 7, 2010

Jonathan Frei recommends this answer by William Sovie

How do you get to know your customers better? Online or Offline?

Jessica,
While online tools are becoming increasingly important tools in the quest to learn more about our customers, these tools can supply only information (data). I am with Robin. At least for the foreseeable future. Getting to really "know" a customer, or group of customers, ... more

Customer Service

Customer Feedback

Lead Generation

July 20, 2010

Jonathan Frei recommends this answer by Geoff Vincent

How effective are quotas, really?

Hi Adam,
I've worked in both environments, with and without quotas, and if I were running a sales team today, I would definitely opt for quotas. I doubt I would use the exact word "quota" but I would definitely have "goals" or "performance thresholds" or something ... more

Management Development

Sales Management

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Search Marketing

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Online Marketing

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Search Engine Optimization

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Conversion Rate

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Social Media Marketing

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