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Jordie van Rijn

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emailmarketing consultant, eMailmonday

306 points

Jordie is a freelance email marketing consultant with his company eMailMonday. He specializes in email marketing and event-driven campaigns, helping brands to get the most from their email marketing efforts.

He is the founder of the platform for email vendor selection and internationally accredited emailgeek.

WEB: eMailMonday

May 11, 2012

Jordie van Rijn asked a question

What is your favorite subject line test?

Email Marketing

Email Marketing Tactics

April 22, 2012

Jordie van Rijn and 8 other people answered this question

What is the best email marketing tool/service for a small startup?

I have guided many email tool selections with companies and strangely enough, they end up choosing different email software. That is because there are plenty of good email software solutions out there, but each company’s needs, wants and culture are different.
If you are seriously ... more

Email Campaigns

Email Marketing

Email Marketing Campaigns

April 22, 2012

Jordie van Rijn and 9 other people answered this question

Reading email on mobile: how important is it that it looks good?

It is more important than most of us realize.
I keep a page with different stats related to mobile email usage.
http://www.emailmonday.com/mobile-email-usage-statistics
A recent research into mobile email by Bluehornet asked:
"If you receive a mobile email that doesn't look good, what do you do?" ... more

Email Marketing

April 22, 2012

Jordie van Rijn and 3 other people answered this question

How do I create an HTML email with multiple pages that all open within the email?

If I Understand you correctly, you want to create a long email, with different parts. Where you can link to those different parts? It is possible to use links with anchortexts in email. (for a description http://en.wikipedia.org/wiki/Anchor_text ). This is often used when there is ... more

Email Marketing

April 5, 2012

Jordie van Rijn and 7 other people answered this question

How can I make my welcome email more exciting?

I think that a welcome email can be made very exciting.
On the business-side it is exciting to see how welcome emails outperform all other “normal” newsletters by far a study by Experian showed they have:
* 4x more opens,
* 5x more clicks and ... more

Content Creation

Dec. 12, 2011

Jordie van Rijn and 5 other people answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are the top 3-5 trends that all email marketers should be aware of going into 2012?

1. Customer Loyalty moves to the front of the line
Churn is one of the biggest business challenges. Retaining your current customers, has rightfuly become a priority. One third of your emaillist will become inactive during the course of the year. Reactivation campaigns are worth their ... more

Nov. 29, 2011

Jordie van Rijn and 5 other people answered this question

What is the one thing you wish someone had told you about email marketing?

My start in emailmarketing, wow it seems like ages ago. Was there ever anything before? Yes ofcourse and with time you learn. Everybody was a starter sometime or another, a great thing to keep in mind and keep things in perspective. Sometimes you learn the ... more

Email Marketing

Nov. 14, 2011

Jordie van Rijn and 8 other people answered this question

Which email marketing software is the best?

I have done many email stool selections with companies and strangely enough, they end up choosing different email software. That is because there are plenty of good email software solutions out there, but each company’s needs, wants and culture are different.
If you are seriously looking ... more

Email Marketing

Email Marketing Software

Aug. 8, 2011

Jordie van Rijn and 3 other people answered this question at this roundtable

Mobile Email: Prepare for the Mobilevolution Part 2 [8/3 @ 11 am]

With 1 in 5 emails being read on a mobile devices, why aren't more comps designing email for mobile?

Thanks Simon, Scott and Remy for sharing your thoughts. I've taken the liberty and wrote up a small blog post about the matter over at the EmailZoo: http://theemailzoo.wordpress.com/2011/08/08/why-emails-arent-optimized-for-mo... more

Information Technology

Email Marketing

Aug. 1, 2011

Jordie van Rijn and 1 other person answered this question

What has better ROI? Email marketing or Snail Mail marketing?

Ai ai ai
All things equal, email usually has a lower variable (send and production) cost and therefore with the same return it will have a higher return on investment. We will have people quoting a DMA research that puts the ROI of email at $42 ... more

July 28, 2011

Jordie van Rijn and 4 other people answered this question

Should you give your users a choice to sign up for mobile emails vs HTML or text emails?

No you shouldn't.
Mobile email is on the rise, but there is no way of knowing on what device your email is going to be opened, now or in the future, even if you asked them.
Most don't want to make that choice, because they ... more

Click Through Rates

Email Marketing

July 25, 2011

Jordie van Rijn answered this question

How do you organize your email marketing reporting?

Hi thomas,
There are many different ways to report your email marketing efforts. Depending on your email service provider, you would be able to pull the elementary email stats (opens, clicks, bounces, etc) you need from there. But it's more of a question of which metrics ... more

Email Marketing

Reporting and Analysis

July 7, 2011

Jordie van Rijn and 3 other people answered this question

What is Constant Contact?

Wow, although David makes a point about there being different Email marketing platforms. But it isn't fair to compare Constant Contact and Exacttarget or Silverpop as they are too far apart. If you are looking for a constant Contact type of email vendor you are ... more

Constant Contact

Email Marketing

July 1, 2011

Jordie van Rijn and 2 other people answered this question

Inviting a client supplied list to take a survey...What email marketing system is the best value?

Hi Rob,
* The opt-in can be an issue, even if you are not involved, ask how they got the +/- 15.000 people to sign up.It can become a problem (for the client and your project) if they didn't do it right. You might need to ... more

Email Marketing

June 29, 2011

Jordie van Rijn and 4 other people answered this question

Email Marketing: View on Mobile Device.

Great question. It ties in with the increase in people using smartphones and mobile devices to view their email. There are some stats of that on my blog (http://www.emailmonday.com/mobile-email-usage-statistics)
But this also poses a real problem. A person might be viewing an email on their ... more

Information Technology

Email Marketing

June 27, 2011

Jordie van Rijn and 3 other people answered this question

Are there best practices for how to get people to whitelist you?

I didn't say it wasn't important. I'm just stating my observations (don't have hard stats to back it up). It is important to have your e-mail reach the inbox. Let me say that again: It is important to have your e-mail reach the inbox. Whitelisting ... more

Email Marketing

June 23, 2011

Jordie van Rijn asked a question

What are the best resources about SEO writing for blogs?

June 20, 2011

Jordie van Rijn and 5 other people answered this question

What does the strategic deal between Marketo and ExactTarget signal?

Partnerships like these are definitely going to occur more and more and we will probably see even more remarkable combinations of companies officially working together in the email service provider and marketing automation.
Offering a strongly integrated or "merged" product with additional value (as is ... more

Email Marketing

June 15, 2011

Jordie van Rijn recommends this answer by Carlos Hidalgo

What kind of impact will the Marketo & ExactTarget partnership have on the market?

I think overall this is a good move for the market and for both companies. As David Raab stated in the press release, this brings ExactTarget into the B2B space which they have been looking to do for some time and it also provides a ... more

Email Marketing

June 10, 2011

Jordie van Rijn answered this question

What are the most important factors for a successful hyper-targeted email campaign?

*Data quality
If you are going to do (hyper) segmented campaigns, be sure your data is up to date and accurate. Preferences change over time. If someone said he liked this and that brand three years ago, that doesn’t have to be the same now..The source ... more

Email Marketing

June 10, 2011

Jordie van Rijn recommends this answer by Remy Bergsma

Is it smart to put in social media updates in your email marketing newsletters?

If those updates really add something to the newsletter, then yes. But it might distract from the actual message you are conveying as a sender. There has to be a good debate on whether you're doing it 'because you can' or 'because it's a nice ... more

Email Marketing

Email Marketing Program

June 5, 2011

Jordie van Rijn and 4 other people answered this question at this roundtable

The Email Marketing Unthinkables [6/15 @ 1 pm]

Should companies be putting an email newsletter signup box on every page of their website?

Many people will be visiting your website from a search engine and will not be landing on your homepage at all. So if you want them to see and act on your newsletter sign-up, yes put it on all pages.
Two things to consider:
* If the ... more

Email Marketing

Email Marketing Program

May 23, 2011

Jordie van Rijn and 9 other people answered this question

How long should your registration forms be? How many fields should you make people fill out?

Andrew is right, don't ask if you don't need. But the sign-up form isn’t only about the number of questions. Actually you can have a better performing form with more questions than you would have with less. Here are some things to stress:
* Make sure ... more

Content Marketing

May 11, 2011

Jordie van Rijn and 3 other people answered this question

Is there a "best day" for email marketers to reach consumers?

"The best time to send is when your email will be most successful in provoking the desired effect." - Jordie van Rijn
Now that changes things a bit, doesn't it? What are you sending for? Highest opens, clicks, conversions? Maybe you don''t want them to read ... more

Email Marketing

Marketing Best Practices

Marketing Campaign Strategies

April 18, 2011

Jordie van Rijn and 2 other people answered this question

What are the top best practices for effectively testing your email marketing campaigns?

1 - Have a plan.
Testing for the sake of it doesn’t help anyone. So set goals and try to achieve them. It is much simpler to design tests when you know what you want to achieve. A plan also allows you to think ahead ... more

General Management

Email Marketing

April 15, 2011

Jordie van Rijn recommends this answer by George Adamidis

Welcome Emails.

Things I expect:
- that the marketer reinforce why I subscribed.
- that the marketer personalize if I provided them my information.
- that the marketer will confirm expectations on frequency and content.
- that the marketer will try to cross sell either product, services or other newsletters.
- that ... more

Email Marketing

March 29, 2011

Jordie van Rijn and 3 other people answered this question

Welcome email vs. Welcome Series.

Loren makes a good case, the name welcome series might not be the best description. I'm onboard for the name onboarding, it sounds better.
The best question to ask is: what sets this group of recipients apart in terms of goals and profile from the rest ... more

Email Marketing

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