Joseph Zuccaro

Joseph Zuccaro has over 25 years of experience in Marketing, Sales, and Business Development with B2B product and service companies, including angel-funded, pre-IPO and post-IPO technology companies. He is a fervent believer in properly measuring Marketing and the need to relentlessly make Marketing provide calculable value to Sales and Management.

Joe is the Founder and President of Allinio LLC, a Marketing Automation professional services firm helping organizations plan and implement web-based technologies to better gather, store, analyze, share, and act upon data that maximizes marketing ROI and drives higher revenue.

Prior to Allinio, Joe was responsible for the direction, training, motivation, and support for a 28-person global sales force to grow the online revenues of Army Times Publishing, a $50M+ subsidiary of Gannett Company (NYSE:GCI). This capacity also included business development for expanding the company’s brands, leveraging web-based tools.

Previously has held such diverse roles as Director of Marketing Development for a business intelligence (BI) application developer, Director of Channel Marketing & Sales for a biometric authentication company, and Vice President of Marketing & Sales for a developer of self-provisioning tools for telecom end users. Joe was instrumental in the regional expansion of Covad, a leading DSL services company, and a top performer in its channel efforts; additionally, he was a founding member and key contributor to the channel sales management team of DIGEX, a Tier-One Internet Service Provider named to the Russell 500 index.

Joe attended the United States Coast Guard Academy in New London, Connecticut. He earned a Bachelors degree in Logistics, Transportation, & Supply Chain Management and an MBA with a concentration in B2B Marketing from the R.H. Smith School of Business at the University of Maryland at College Park.

He has made several public speaking appearances to technology, business, and academic groups. Joe is currently a member of the American Marketing Association, the Business Marketing Association, and the Web Analytics Association. Recently, he was Chair of the Mid-Atlantic Business Plan Competition, and is the driving force behind the creation of the B2B Twitterer of the Year Award program. He has served on the executive committee of the Holy Cross Hospital Guild and also raises awareness about human trafficking issues in the United States. He resides in the Washington, D.C. area.