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Josh Gibbs

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Assistant Director of Marketing and Social Media, Everything Channel

20 points

Oct. 21, 2010

Josh Gibbs and 1 other person answered this question

Measuring ROI of social media

Thanks, Marcus. And I think you are 100% right about Eventbright. They have a great fix on their marketplace and rolling out their own conversion calculation metrics is genius. I feel like that may be the approach companies need to take as they come into ... more

Brand Valuation

Oct. 20, 2010

Josh Gibbs and 3 other people answered this question

Direct Message or Email? What is more effective to reach someone?

I think it depends on the person and the message. I think of a DM like an IM (instant message). Some people just prefer that type of conversation and respond to it quicker. Email is for more engaged conversation with detail. I also don't consider ... more

Sept. 27, 2010

Josh Gibbs and 3 other people answered this question

When will the marketing automation industry consolidate?

I agree with Carlos. Everything Channel has began purchasing content syndication and email delivery tools to help tie their large database of IT professionals and end users together through automated marketing communications. IBM is really starting to ramp up with all their new networking tools, ... more

Marketing Automation

Marketing Automation Industry

Marketing Automation Market

Sept. 16, 2010

Josh Gibbs and 7 other people answered this question

Is marketing automation really about automation or is it about visibility?

From what I've seen, marketing automation is about just that — automation. It comes in most handy for organizations that are trying to reach customers with limited resources. I think the "visibility" part is a byproduct of automation. By automating processes, companies can become more ... more

Marketing Automation

Marketing Automation Features

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