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Judy Shapiro

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CEO, engageSimply

123 points

Judy Shapiro is CEO of engageSimply, a marketing technology agency and is Chief Brand Strategy advisor for CloudLinux, a new tech venture serving the web hosting/ ecommerce market.

Judy, an industry veteran, has a deep sense of technology marketing trends ...

Judy Shapiro is CEO of engageSimply, a marketing technology agency and is Chief Brand Strategy advisor for CloudLinux, a new tech venture serving the web hosting/ ecommerce market.

Judy, an industry veteran, has a deep sense of technology marketing trends having worked at AT&T, Bell Labs, Lucent, CA, Comodo and Paltalk. Judy contributes regularly to AdAge.com, Social Media Today and HuffingtonPost and her work has appeared in CNN, Forbes, USAToday, Business Insider, AOL, Daily News and Crain’s. She is a regular speaker at leading trade events including Marketing Forum, SXSW, Digital Hollywood and ad:tech.

Judy’s focus is on applying the latest thinking in marketing theory with a pragmatic, practitioner’s approach to online marketing and eCommerce.

Prior to her corporate experience, Judy was a VP at NWAyer Advertising managing key accounts including JCPenney, Chase and AT&T.

Judy mentors technology startups and her blog, http://trenchwars.wordpress.com, focuses on helping business generate value on the Internet.

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WEB: HuffingtonPost

Jan. 22, 2012

Judy Shapiro and 6 other people answered this question

Why is social media so disruptive to traditional marketing?

Good question and one I asked in a recent Social Media Today post (Jan 16).
The upshot (via an excerpt)....
"At the heart of the matter lies the reality that digital marketing, especially social and mobile marketing, are highly disruptive because these technologies are successfully ... more

July 4, 2011

Judy Shapiro and 3 other people answered this question

Should marketers change their strategies to account for shifts in the economy?

Marketers who don’t change strategies in fluid times are likely to feel the brunt of the change in reduced profit and/ or revenue.
The key is to understand how to balance the fundamentals of the business which do not change all that much, with the ... more

April 28, 2011

Judy Shapiro recommends this answer by Greg Lewin

What are some important things to consider when thinking about taking your company public?

The most important question a small business must ask itself regarding going public is, what are the short, mid and long term capital requirements to run and grow your business? Because once you enter the public arena you become hostage to the financing whims of ... more

April 23, 2011

Judy Shapiro recommends this answer by Richard Fouts

Do you find the term "social media" to be useful or confusing? And what would you suggest instead?

I prefer the term social marketing. What differentiates social marketing from other one-to-many marketing techniques is the environment potential for two-way conversation and engagement.
Think about our other one-to-many channels: PR, advertising, direct marketing (which has been overrun by email marketing and spam), or corporate ... more

April 16, 2011

Judy Shapiro recommends this answer by Paul Hollett

Do you agree with Forrester that; "Facebook Commerce Won’t Take Off?"

While Facebook should remain a place for consumer brand connections, my own experience suggests that it and other social media platforms will remain fishing nets, not fishing boats. Facebook has erred frequently in management of critical personal information, and will continue due the the evolving ... more

Social Media Advertising

March 24, 2011

Judy Shapiro and 4 other people answered this question

Looking for good examples of Social Commerce in action?

Social commerce is hot because finally common sense is entering the discussion about the value of social media. Till now – everyone was focused on measuring the value of a Facebook “like” (not easy) to moving towards a practical approach of using social currency created ... more

Consumer Behavior

Social Commerce

March 17, 2011

Judy Shapiro answered this question

Why do the major management consulting firms have such poorly designed websites?

Hehe - true enough.
I'll suggest that consultants are paid to be great planners but lack executional depth as they are rarely required to execute what they propose. This gap becomes evident in their typically lack luster and predictable sites (though I am sure there are ... more

March 17, 2011

Judy Shapiro and 5 other people answered this question

If you had to recommend books to read on social media what would you recommend?

My top two:
1) "Influencers - The power to change anything". While this gem was written before the social media craze (in 2008) it provides a framework for understanding how to effect change. Social media then becomes the amplifyer through which you can activate change.
2) "'Trust ... more

Deborah Schultz

March 3, 2011

Aaron Eden selected a best answer for

What are the social media blogs that you know that accept guest blogging?

Feb. 24, 2011

Judy Shapiro and 5 other people answered this question

Is social the decade’s most important marketing strategy, or the latest black hole for marketing $s?

The short answer: “Yes” and “Yes”.
Yes – social is the most important marketing change of last decade but it would be wrong to take social media out of context. It’s useful to step back and see social media is the external manifestation of a ... more

Social Advertising

Social Media & Public Relations

Feb. 21, 2011

Judy Shapiro is now following

Feb. 21, 2011

Judy Shapiro is now following

Feb. 21, 2011

Judy Shapiro is now following

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