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Julian Poulter

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CEO, LAMP-360

4 points

Hi, I'm Julian Poulter, CEO of LAMP-360 an international software company based out of London, UK. LAMP-360 provides lead generation and lead development processs, supported by innovative software, for SMBs.

Recent past included several years running a sales outsourcing ...

Hi, I'm Julian Poulter, CEO of LAMP-360 an international software company based out of London, UK. LAMP-360 provides lead generation and lead development processs, supported by innovative software, for SMBs.

Recent past included several years running a sales outsourcing company and I have significant experience in Business Intelligence and CRM / marketing automation.

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WEB: Julian Poulter

May 25, 2012

Julian Poulter asked a question

How do you create a multi-tenanted cloud based architecture?

Information Technology

Cloud Computing

May 22, 2012

Julian Poulter and 5 other people answered this question

What are the ways that sales can use the content marketing produces?

As well as managing sales and marketing for anumber of companies I also do some of my own sales activity opon a regular basis.
I'm a great believer in content marketing working to generate leads, that are qualified and fed to sales.
However, what I ... more

Content Marketing

Sales Collateral

May 10, 2012

Julian Poulter and 4 other people answered this question

How do you calculate the close ratio for your organization?

I was going to copy in a report from the system we use for lead generation and pipeline management.
The first step is to define the sales process from :
A lead/prospect
A marketing qualified lead (MQL)
A sales qualified lead (SQL)
Customer
Once you ... more

Sales Management

May 9, 2012

Julian Poulter and 4 other people answered this question at this roundtable

Cutting Edge Content Marketing Strategies [5/1 @ 1 pm]

Doesn't content marketing just mean the same thing as customer communications?

My view is a little different. Content that is fresh, interesting and engaging is something that will mean other people whether they be prospects, suspects, customers or ex customers will find interesting.
If they find your content interesting - what ever the topic of medium ... more

May 9, 2012

Julian Poulter and 16 other people answered this question

What does sales want more: qualified leads or early leads?

This is a key question and organistions need a common definition of a lead and the reality is there are different people doing sales (lead development) and marketing (lead identifiction) . With a sales 'hat' on I use BANT or MANDACT (Money, Authority, need, Decision, ... more

Demand Generation

June 6, 2011

Julian Poulter and 19 other people answered this question

How can you get a C level decision maker to return your email messages?

Make it compelling, relevant and personalised?

C-level Management

Oct. 14, 2010

Julian Poulter and 20 other people answered this question

Would you rather have a VP of Sales who was a great tactician or sales strategist?

Well I think that to start with you need a strategist, particulalry if you haven't got a good strategy or its not clear. Then on day 2 (or month 2) you need somebody with good tactics and a sales plan but then more importantly somedody ... more

Following 8 Topics

Business Intelligence

Content Marketing

Email Marketing

Marketing Automation

Sales Management

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