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Justin England

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SaaS Marketing Automation & Data Services Executive, Private

494 points

Key Executive of one of the founding SaaS Marketing Automation Companies.

15 years of sales, marketing and entrepreneurial experience with companies ranging in size from 2-person start-ups to Fortune 50 corporations. Extensive knowledge of sales & marketing methodology; expert in online ...

Key Executive of one of the founding SaaS Marketing Automation Companies.

15 years of sales, marketing and entrepreneurial experience with companies ranging in size from 2-person start-ups to Fortune 50 corporations. Extensive knowledge of sales & marketing methodology; expert in online sales and marketing strategies and technologies; at the forefront of optimizing Demand Generation in B2B companies.

Specialties:
sales, business development, pricing, strategy, recruiting, marketing, management.

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WEB: Funnel-Works

Justin England is speaking at this roundtable

Dec. 27, 2011

Improving Landing Page Conversion Rates

B2B Lead Generation

Conversion Rate

Justin England and 20 other people answered this question

Sept. 29, 2011

Should the government forgive student loans?

If someone buys a house that is more than they can afford and signs a mortgage with a high interest rate and they end up defaulting - who is responsible for that - the bank or the individual? I am not debating the merits of ... more

Justin England and 7 other people answered this question at this roundtable

Sept. 29, 2011

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

What are the three metrics every b2b marketing organization must track?

The system took of some of the symbols I used in my reply - the above should state:
Inquiries TO MQL's by source
Conversion of MQL's TO SAL's TO SQL's
Revenue per campaign source
Remember, the question is 3 SPECIFIC METRICS that you would track as a MARKETER. Tracking ... more

Justin England and 10 other people answered this question at this roundtable

Sept. 28, 2011

How to Measure the ROI of Marketing Automation Software [9/22 @ 11 am]

What is the number one reason companies are buying marketing automation? (right or wrong)

There is a lot of "following the pack" and hype, but people are adopting for the promise of doing more with less (automation), increasing the level of one-to-one marketing (targeted drip marketing), increasing visibility, and better managing their funnel stages. more

Justin England and 8 other people answered this question

Sept. 6, 2011

Will all B2B marketing automation systems eventually be absorbed into CRM systems?

MA solutions have always been touted as a means to help bridge the huge gap that exists between sales and marketing - and this is true. Furthermore, MA + CRM is greater than the sum of its parts. There is a natural fit between CRM ... more

Justin England and 3 other people answered this question

Aug. 15, 2011

How often should marketing departments perform a 'data cleanse'?

I agree with Peter on buying lists that decay. But, a data cleanse is not a list purchase and therefore the answer is not "never".
He also talks about activity tracking and use which I also agree with. Many of the marketing automation solutions do a ... more

Information Technology

Information Management

Justin England is now following Mike Volpe and 14 other people

June 11, 2011

Justin England asked a question

June 7, 2011

What are best practices for driving sales through the channel?

Sales Management

Justin England and 11 other people answered this question

June 2, 2011

Who are the top marketing automation vendors focused primarily on the SMB market?

Brian, you need to narrow down to a short list, perhaps using David's site to help decide, and then get demos. Make sure that when you set up your demos you have very specific things you want to see rather than just getting their canned ... more

Information Technology

Marketing Automation

Marketing Automation Software

Justin England and 9 other people answered this question

May 23, 2011

How long should your registration forms be? How many fields should you make people fill out?

Studies have been done that show that every field you put on your form further decreases registrations. The studies have shown that when you take the number of decreased registrations (through testing), and then divide that number by the cost of the campaign, every field ... more

Content Marketing

Justin England and 3 other people answered this question

May 18, 2011

Is "easy to use" a real selling point or misleading for marketing automation?

I think it is a selling point and one that has been used successfully for quite some time. It can be misleading without the proper context though. Taking David's example, he stated "Easily navigating through MA software is one thing... constructing an efficient/effective sales & ... more

Following 9 Topics

Email Marketing

Focusmarketingrt

Marketing Automation

Online Marketing

Following 25 People

Followed by 19 People

Knowledgeable in 50 Topics

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